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Alfa Romeo Q-Tronic: Mummy

Alfa Romeo Q-Tronic: Mummy
Your rating: None Average: 4.1 (14 votes)

Discover a more modern kind of driving.
Automatic gearshift Q-Tronic. The vanguard of technology is on board of Alfa 159.

Advertising Agency: Y&R/Team Alfa, Italy
Chief Creative Directors: Aldo Cernuto, Roberto Pizzigoni
Creative Director: Marco Cremona
Copywriter: Sergio Montella
Art Director: Alberto Berton
Account Supervisor: Matteo Sarzana
Account Executive: Giovanni Zezza
Photographer: Carlo Paggiarino
Published: September 2007

8 Comments

andrej dwin's picture 963 pencils
andrej dwin | Mon, 2007-10-08 03:15

the idea of itself isn't bad, but there's something distracting about the execution.

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ilovegreatads's picture 300 pencils
ilovegreatads | Mon, 2007-10-08 04:17

absolutely. the problem is that the line and visual go off in opposite directions.

kgeiger's picture 6642 pencils
kgeiger | Mon, 2007-10-08 11:01

I agree completely. But maybe it's just the translation... Or some kind of cultural thing.

Rog's picture 6110 pencils
Rog | Mon, 2007-10-08 19:48

I'm with this column. wtf

>>>> That's not an ad. THIS is an ad.

JAGGY's picture 1388 pencils
JAGGY | Mon, 2007-10-08 04:49

layout and art makes you feel sick

Jaggy, MICA Ahmedabad

Rajib's picture 371 pencils
Rajib | Mon, 2007-10-08 05:44

Jaggy is right.

....Method in Madness....

<<.... Method in Madness ....>>

Guest's picture
Guest | Mon, 2007-10-08 07:35

leprous gear

Peter66's picture 682 pencils
Peter66 | Wed, 2007-10-10 04:37

....eigthies...

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