Alfa Romeo Q-Tronic: Mummy

Discover a more modern kind of driving.
Automatic gearshift Q-Tronic. The vanguard of technology is on board of Alfa 159.

Advertising Agency: Y&R/Team Alfa, Italy
Chief Creative Directors: Aldo Cernuto, Roberto Pizzigoni
Creative Director: Marco Cremona
Copywriter: Sergio Montella
Art Director: Alberto Berton
Account Supervisor: Matteo Sarzana
Account Executive: Giovanni Zezza
Photographer: Carlo Paggiarino
Published: September 2007

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8 comments

andrej dwin's picture
andrej dwin
939 pencils

the idea of itself isn't bad, but there's something distracting about the execution.

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ilovegreatads's picture
ilovegreatads
312 pencils

absolutely. the problem is that the line and visual go off in opposite directions.

kgeiger's picture
kgeiger
7019 pencils

I agree completely. But maybe it's just the translation... Or some kind of cultural thing.

Rog's picture
Rog
6094 pencils

I'm with this column. wtf

>>>> That's not an ad. THIS is an ad.

JAGGY's picture
JAGGY
1382 pencils

layout and art makes you feel sick

Jaggy, MICA Ahmedabad

Rajib's picture
Rajib
369 pencils

Jaggy is right.

....Method in Madness....

Guest's picture
Guest

leprous gear

Peter66's picture
Peter66
717 pencils

....eigthies...

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