Alfa Romeo Q-Tronic: Armor

Discover a more modern kind of driving.
Automatic gearshift Q-Tronic. The vanguard of technology is on board of Alfa 159.

Advertising Agency: Y&R/Team Alfa, Italy
Chief Creative Directors: Aldo Cernuto, Roberto Pizzigoni
Creative Director: Marco Cremona
Copywriter: Sergio Montella
Art Director: Alberto Berton
Account Supervisor: Matteo Sarzana
Account Executive: Giovanni Zezza
Photographer: Carlo Paggiarino
Published: September 2007

11 comments

wearmysocks's picture
wearmysocks
1085 pencils

Looks like a dildo...

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Energizer Bunny arrested, charged with battery.

ilovegreatads's picture
ilovegreatads
312 pencils

you're kidding, y&r. what's modern about a gear shift made of chain mail armour?

Guest's picture
Guest

this is exactly what they are saying.
their gear shift stuff is more modern than this one.
as if the rest is stuck in the middle ages
doesn't work for me

Guest's picture
Guest

The ugliest ads i've seen in a long time. they're just bad.

darrenalawi's picture
darrenalawi
146 pencils

Yeah not too keen either, the idea is there but its execution is poor.

themic's picture
themic

Discover a more modern kind of advertising.

lsadunb's picture
lsadunb
575 pencils

hauahuahuahuah

johnromero's picture
johnromero
114 pencils

Esto esta "Del dildos!"

LOl, falico..

No hay tiempo to lose!

cp's picture
cp
354 pencils

damn...exactly i thot it was dildo inspired idea!

Rog's picture
Rog
6094 pencils

All over the place.

>>>> That's not an ad. THIS is an ad.

Kaifa's picture
Kaifa
136 pencils

The problem is the line, really not good.
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"I could have killed 'em all, I could kill you. In town you're the law, out here it's me. Don't push it. Don't push it or I'll give you a war you won't believe."

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