Alfa Romeo MiTo: Deviant thrill

Advertising Agency: Sparkfury, Singapore
Executive Creative Director: Michael Wee
Creative Director: Perry Goh
Copywriter: Eugene Chan
Art Directors: Perry Goh, Yongjun
Illustrator: boon
Account Servicing: Dawne Lee

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11 comments

morse's picture
morse
15046 pencils

Looks nice, fits the Alfa brand.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Guest's picture
Guest

poor art direction

tirthomitro's picture
tirthomitro
2720 pencils

fits the AR brand?? that's questionable!

they showed me a picture & i laughed
dignity has never been photographed

NatalieM's picture
NatalieM
1687 pencils

Keep working to elevate the art direction and concept.

Guest's picture
Guest

I don't reckon it needs the HL

Guest's picture
Guest

looks like student work!

Guest's picture
Guest

the international campaign is another one...

cp's picture
cp
354 pencils

not bad actually, i think the "sex" angle sells

Migzter13's picture
Migzter13
973 pencils

Nyehe. I'll put the a Mclaren or an Enzo on top of it. hahaha.

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Migzter13's picture
Migzter13
973 pencils

Nyehe. I'll put a Mclaren or an Enzo on top of it. hahaha.

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Jakarta Jack's picture
Jakarta Jack

this is so bad. nothing to do with alfa romeo.

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