Alfa Romeo MiTo: Deviant protection

Advertising Agency: Sparkfury, Singapore
Executive Creative Director: Michael Wee
Creative Director: Perry Goh
Copywriter: Eugene Chan
Art Directors: Perry Goh, Yongjun
Illustrator: boon
Account Servicing: Dawne Lee


shahid.h's picture
256 pencils

the fusion of illustration and real image of the car, is actually not fusing well...

Davosk's picture
4815 pencils

These are rubbish.

Guest's picture

the concept is great but the poor art direction kills it.

Guest's picture

yay, grubby stock art. people don't buy ARs for safety while doing dangerous things. They buy volvos for that.

kibongo's picture
116 pencils

oh boy what another waist of opportunity for such a brand. This is the best they could come up with? "You are all so so fired." (What Jack in The Box would say)

xprompt's picture
32 pencils

Do you really understand the brand positioning for Alfa Romeo? Safety is for Volvo.

Log in or register to post comments