Advertising Agency: Sparkfury, Singapore
Executive Creative Director: Michael Wee
Creative Director: Perry Goh
Copywriter: Eugene Chan
Art Directors: Perry Goh, Yongjun
Illustrator: boon
Account Servicing: Dawne Lee
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6 Comments
the fusion of illustration and real image of the car, is actually not fusing well...
These are rubbish.
the concept is great but the poor art direction kills it.
yay, grubby stock art. people don't buy ARs for safety while doing dangerous things. They buy volvos for that.
oh boy what another waist of opportunity for such a brand. This is the best they could come up with? "You are all so so fired." (What Jack in The Box would say)
Do you really understand the brand positioning for Alfa Romeo? Safety is for Volvo.