Alfa Romeo MiTo: Deviant desire

Advertising Agency: Sparkfury, Singapore
Executive Creative Director: Michael Wee
Creative Director: Perry Goh
Copywriter: Eugene Chan
Art Directors: Perry Goh, Yongjun
Illustrator: boon
Account Servicing: Dawne Lee


Guest's picture

greeting from jakarta.. hehehe.. u know who

Guest's picture

In some way it's a metaphor of Maslow's hierarchy of needs.
But to my personal opinion, the lower parts of the pyramid is far too dull to make it a great ad. Conceptwise more could be done. Ideawise fine.


Sittipong's picture
4 pencils

Agree with you, only a few people can understand this.

mpared's picture
562 pencils

Just a questionm how many people actually know Maslow's hierachy of needs?? I guess only a how everybody else ..u know the common people are going to understand this??

Ad_Man's picture
828 pencils

We know it's maslow but if people don't this is still a piramid, the top is better. My only problem is what's better, cars or girls?

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Blashyrkh's picture
32730 pencils

You need the car to sit the girls @$$es.

Guest's picture

Immediately I think, "a car sexier than a G5 jet or Brazilian wax job? Nope." Turn page.

Chopper's picture
1015 pencils

Better than the first one.

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