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Alfa Romeo MiTo: Deviant desire

Alfa Romeo MiTo: Deviant desire
Your rating: None Average: 5.4 (14 votes)

Advertising Agency: Sparkfury, Singapore
Executive Creative Director: Michael Wee
Creative Director: Perry Goh
Copywriter: Eugene Chan
Art Directors: Perry Goh, Yongjun
Illustrator: boon
Account Servicing: Dawne Lee

Comments

Guest's picture

greeting from jakarta.. hehehe.. u know who

Guest's picture
4

In some way it's a metaphor of Maslow's hierarchy of needs.
But to my personal opinion, the lower parts of the pyramid is far too dull to make it a great ad. Conceptwise more could be done. Ideawise fine.

Vishal

mpared's picture 474 pencils

Just a questionm how many people actually know Maslow's hierachy of needs?? I guess only a few...so how everybody else ..u know the common people are going to understand this??

Ad_Man's picture 816 pencils

We know it's maslow but if people don't this is still a piramid, the top is better. My only problem is what's better, cars or girls?

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Dzsoi's picture 4558 pencils

Which one is better, tomato souce or baked bread? Pizza.
So here the answer is: girls in your car.

Blashyrkh's picture 1181 pencils

You need the car to sit the girls @$$es.

The client is not always right - Enzo Ferrari

Guest's picture

Immediately I think, "a car sexier than a G5 jet or Brazilian wax job? Nope." Turn page.

Chopper's picture 532 pencils
8

Better than the first one.

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