Alfa Romeo MiTo: Deviant desire
Advertising Agency: Sparkfury, Singapore
Executive Creative Director: Michael Wee
Creative Director: Perry Goh
Copywriter: Eugene Chan
Art Directors: Perry Goh, Yongjun
Illustrator: boon
Account Servicing: Dawne Lee
8 comments
greeting from jakarta.. hehehe.. u know who
In some way it's a metaphor of Maslow's hierarchy of needs.
But to my personal opinion, the lower parts of the pyramid is far too dull to make it a great ad. Conceptwise more could be done. Ideawise fine.
Vishal
Agree with you, only a few people can understand this.
Just a questionm how many people actually know Maslow's hierachy of needs?? I guess only a few...so how everybody else ..u know the common people are going to understand this??
We know it's maslow but if people don't this is still a piramid, the top is better. My only problem is what's better, cars or girls?
Think it for a while.
Then, in anytime, it will come to your mind as an idea.
You need the car to sit the girls @$$es.
Immediately I think, "a car sexier than a G5 jet or Brazilian wax job? Nope." Turn page.
Better than the first one.