Alfa Romeo: Foetus

More than its iconic Italian car design, Alfa Romeo is best known for its driving experience developed from a heritage in motor racing. The campaign from Sparkfury Singapore reaches out to driving enthusiasts, who value the journey more than the destination, and visually communicates that those who were ‘born to drive’, drive an Alfa.

Advertising Agency: Sparkfury, Singapore
Executive Creative Director: Michael Wee
Creative Director: Perry Goh
Art Director: Perry Goh, boon
Copywriter: Eugene Chan
Digital Imaging: boon
Account Servicing: Dawne Lee
Published: March 2009

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D_N_A's picture
121 pencils

Bad art direction, pay off missing. looks like a layout.

Senhora Kolossa's picture
Senhora Kolossa
489 pencils

please don't post more work.
thank you.

sush's picture
518 pencils

i tink its koo. from 1st glance i knew it was talkin abt a car.goin way into the future.


Guest's picture

there are tons of nail shop sites on the internet..
this site doesn't suit you

Guest's picture

oh come on...

thats been done like a trillion times. even for TV, where u see a ecography image of a "kid" pressing its foot down a couple times...


advert2ad's picture
237 pencils

Hmm...Its clearly inspired from older ones.

Concept is good already.

Image could have been better.



Guest's picture

Boring. Makes me feel uncomfortable. Tries to create emotion but it´s just disturbing how far an advertisers mind can lose it´s grip over reality. Watch the Merceds spot "When im big i am going to drive a Mercedes" from Springer&Jacoby/Paris. Same thought, same visual but much more clever and emotional...and less disturbing!

Guest's picture

The bad, the ugly and the worst

Guest's picture

Done alot of times already but this one is the ' BEST ' !

Guest's picture

que pésima y rebuscada idea

Guest's picture


tridipnandi's picture
220 pencils

what is this???

tridipnandi's picture
220 pencils

art is too bad...

Endlessway1's picture
99 pencils

its stolen from Cannes Mercedes Ad about the young embryo who like to grow up to drive one and at the end of the ad he find out he is a chicken one

Guest's picture

And how are you supposed to understand it is about "Alfa Romeo"???

Guest's picture

This goes for all the pregnant woman victims of hit and run races.

adread's picture
11 pencils

visual will be stronger & clearer with verbal synergy

Guest's picture

bad bad bad

nitrous's picture
55 pencils


voltus's picture
18 pencils

tell me what is this about? baby romeo? smoking romeo?

Guest's picture

Can we stop seeing ads done by these people from this agency for god sake. they are all rubbish.

Billoughsby's picture
5091 pencils

The explanation --"Born to Drive" -- makes it make sense. But I think you could see it and be aware of it for a long while and not get that message from it. So as communication of a message, I think it fails. Are we creating gallery art here, or advertising?

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

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