Alfa Print Solutions: Pinóquio tattoo

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Advertising Agency: Local Comunicação, Rio de Janeiro, Brazil
Creative Directors: Alvaro Rodrigues, Luis Claudio Salvestroni
Art Director: Leonardo Nicolay
Copywriter: Milena Zindeluk
Illustrator: Omar Handam
Published: December 2009

14 comments

Guest's picture
Guest

nice 3d and photoshop.

alexander_bickov's picture
alexander_bickov
3279 pencils

Cool art direction

JamaisVu's picture
JamaisVu
408 pencils

You mean nice illustration. The art director came up with the visual concept, he did not draw the f***ing thing.

Guest's picture
Guest

Oh c'mon, you're just jealous. I bet you're an illustrator or just a fan of and whatever. Art director came up with that idea and illustrator just worked on that based on the mind of the art director.

JamaisVu's picture
JamaisVu
408 pencils

It's just that when people see a nice visual they credit the art director, and forget the illustrator.
I think the credit should go first to the Illustrator/Photographer. An idea will fall fat without the proper execution. And the Art Director's main job is the concept not the illustration. Sometimes when people see a bad idea they say "bad idea but nice art direction". That's stupid in my opinion.

That said, I like both the concept and the execution of this ad.

Guest's picture
Guest

Those who says, "bad idea but nice art direction" are of course people not involved in advertising and doesn't know about the actual process and roles internally. I understand your feeling but it's our world (mass, people, non-advertising audience) who gives that kind of opinion and, we should just understand that.

Guest's picture
Guest

Actually, I love the concept...the illustration is great too, but its the idea that amazes me here.

Guest's picture
Guest

Silly discussion. It's a good concept with 2 great executions.

Luis Maram's picture
Luis Maram
252 pencils

Jajaja great campaign. This is the best. The tatoo transforming wood in skin, is an extraordinary idea.

Guest's picture
Guest

The art direction/illustration is really good. I'm not very impressed about the idea but I think this is ad is a real seller.

Guest's picture
Guest

This ilustration work was done by Locomotyva Studio, check them website http://www.locomotyva.com.br

the_lizard_king's picture
the_lizard_king
1259 pencils

Good art direction... average concept. 4/10

And then GOD said...
Let there be creativity!!!

Guest's picture
Guest

THAT'S A LIE!

Abscur's picture
Abscur
8 pencils

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