There are lots of things to be scared of. Insurance needn't be one of them.
Advertising Agency: Bester Burke Slingers, Cape Town, South Africa
Executive Creative Director: Stephen Burke
Creative Director: Wallace Seggie
Art Director: Riaan van Wyk
Photographer: Barry White
Copywriter: Jed Dawson
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6 Comments
hm. another "and now for something completely different" campaign. but who fears insurance? i mean, it's a pain in the ass alright, but comparing it to phobia? rather weak conctept. but i think they made the best out of it
What does it matter?
you could keep this idea for the right product. That is not an insurance company for sure.
not clever.
Totally agree with both comments
http://www.truactionflix.com
clever
Lovely campaign. Comparing very irrational fears to real fears like insurance. Works for me.
An ok idea but the beautiful art direction makes up for it.