Alexander Forbes: Papyrophobia

There are lots of things to be scared of. Insurance needn't be one of them.

Advertising Agency: Bester Burke Slingers, Cape Town, South Africa
Executive Creative Director: Stephen Burke
Creative Director: Wallace Seggie
Photographer: Barry White
Copywriter: Jed Dawson


Wordnerd's picture
6660 pencils

hm. another "and now for something completely different" campaign. but who fears insurance? i mean, it's a pain in the ass alright, but comparing it to phobia? rather weak conctept. but i think they made the best out of it

Guest's picture

What does it matter?
you could keep this idea for the right product. That is not an insurance company for sure.
not clever.

Blair Semenoff's picture
Blair Semenoff
651 pencils

Totally agree with both comments

Guest's picture


Guest's picture

Lovely campaign. Comparing very irrational fears to real fears like insurance. Works for me.

Guest's picture

An ok idea but the beautiful art direction makes up for it.

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