Aleve: Golf

For really stiff joints.

Agency
Advertising Agency: BBDO, Toronto, Canada
Executive Creative Directors: Carlos Moreno, Peter Ignazi
Associate CD / Art Director: Jaimes Zentil
Associate CD / Copywriter: Craig McIntosh
Account Director: Steve Groh
Photographer: Philip Rostron
Retoucher: Instil Productions
Print Producer: Kay Izzard
Account manager: Nevena Djordjevic
Layout: John Rodrigues
Published: March 2012

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16 comments

chuckieT's picture
chuckieT
680 pencils

Not crazy about the retouching.

arthor's picture
arthor
515 pencils

I think the retouch solution ruins it for me, these limbs would physically not bend at all, let alone "stiffly".

JayP's picture
JayP
22 pencils

Ok. Good brief. Where is the creative?

Shrinivas D's picture
Shrinivas D
22 pencils

Nice...

stitchy's picture
stitchy
779 pencils

Seriously?!!

thedesignaddict's picture
thedesignaddict
5337 pencils

Student idea. Terrible execution.

somecopywriter's picture
somecopywriter
1098 pencils

This one hurts my eyes.

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

i don't like

andylefty's picture
andylefty
4533 pencils

Creative: What's the budget?

Producer: ...

everartz's picture
everartz
7611 pencils

its a good direction but the retouching could have been way better

| Everartz |

Soorajtr's picture
Soorajtr
8 pencils

oh no

eslam_designs's picture
eslam_designs
55 pencils

nice creative job but very bad retouching !

AlvarezArt's picture
AlvarezArt
82 pencils

Seems forced to me. An attempt at creativity for the sake of it.

kleenex's picture
kleenex
26231 pencils

I like the idea.

mertos's picture
mertos
899 pencils

no

Robert_G's picture
Robert_G
37 pencils

basic and forced

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