Aleve: Golf

Aleve: Golf
Average: 5 (22 votes)

For really stiff joints.

Agency
Advertising Agency: BBDO, Toronto, Canada
Executive Creative Directors: Carlos Moreno, Peter Ignazi
Associate CD / Art Director: Jaimes Zentil
Associate CD / Copywriter: Craig McIntosh
Account Director: Steve Groh
Photographer: Philip Rostron
Retoucher: Instil Productions
Print Producer: Kay Izzard
Account manager: Nevena Djordjevic
Layout: John Rodrigues
Published: March 2012

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16 comments

chuckieT's picture
706 pencils
chuckieTSunday, March 18, 2012 - 23:45

Not crazy about the retouching.

arthor's picture
525 pencils
arthorMonday, March 19, 2012 - 10:02

I think the retouch solution ruins it for me, these limbs would physically not bend at all, let alone "stiffly".

JayP's picture
22 pencils
JayPMonday, March 19, 2012 - 00:26

Ok. Good brief. Where is the creative?

Shrinivas D's picture
18 pencils
Shrinivas DMonday, March 19, 2012 - 03:00

Nice...

stitchy's picture
762 pencils
stitchyMonday, March 19, 2012 - 03:23

Seriously?!!

thedesignaddict's picture
4857 pencils
thedesignaddictMonday, March 19, 2012 - 04:07

Student idea. Terrible execution.

somecopywriter's picture
1037 pencils
somecopywriterMonday, March 19, 2012 - 04:15

This one hurts my eyes.

MicheleVirgilio's picture
2631 pencils
MicheleVirgilioMonday, March 19, 2012 - 05:50

i don't like

http://www.mandarinoadv.com

andylefty's picture
4476 pencils
andyleftyMonday, March 19, 2012 - 07:44

Creative: What's the budget?

Producer: ...

everartz's picture
7627 pencils
everartzMonday, March 19, 2012 - 07:55

its a good direction but the retouching could have been way better

| Everartz |

Soorajtr's picture
8 pencils
SoorajtrMonday, March 19, 2012 - 08:18

oh no

eslam_designs's picture
61 pencils
eslam_designsMonday, March 19, 2012 - 08:49

nice creative job but very bad retouching !

AlvarezArt's picture
82 pencils
AlvarezArtMonday, March 19, 2012 - 13:52

Seems forced to me. An attempt at creativity for the sake of it.

kleenex's picture
16694 pencils
kleenexMonday, March 19, 2012 - 19:44

I like the idea.

mertos's picture
899 pencils
mertosTuesday, March 20, 2012 - 01:30

no

Robert_G's picture
37 pencils
Robert_GTuesday, March 20, 2012 - 21:10

basic and forced