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13 comments

mjspiderman's picture
mjspiderman

Boring, not even witty. Try again...smells like 92 suddenly.

bigdickedbastard's picture
bigdickedbastard

Rodrigo de Triana called ¨tierra a la vista¨ first. not someone you Ignorant.
Bad ad anyway.

creative420's picture
creative420
279 pencils

I loved all three of them. Simple and Super :) Keep it up Lowe Mexico. You guys are doing Great :)

Guest Poster's picture
Guest Poster

with that kind of feedback no wonder why they keep on doing all this crap. Funnily enough, they think this is something that could actually win an award...

Protus's picture
Protus

And the sad thing is that you won't see your name in the credits, hey Guest?

Guest007's picture
Guest007

The day this piece of crap wins something it, we talk, matey.
Pedanticly yours.
G

atulspande's picture
atulspande
182 pencils

hi, guys

it's g8 done simple and effective.

no need to say anything more

food4thought's picture
food4thought

Weakest of the three. A let down to the campaign. But overall a very nicely rounded off concept - best of all - it's copy driven and it works wonderfully! Well done. SFX: Monks chanting followed by a woohoo!*

Rog's picture
Rog
6094 pencils

Dull. Old hat.
No happy ever after.

>>>> That's not an ad. THIS is an ad.

Corbeen's picture
Corbeen
1070 pencils

why not the maraton man, he would not run if he called. this is not the case with columbus

sloppy4's picture
sloppy4
1496 pencils

sounds like the communication worked in this case.

nemesis's picture
nemesis
761 pencils

this was is confusing... not liking it.

Maxwedge's picture
Maxwedge
558 pencils

These are nice but how does a comment become a powerful example of "communication, or communication breakdown." Could have used a better example to show this. Odd that they have chosen non fiction for this one as opposed to the other classic tale Ads.
Maybe just branding protocol but could have run a punchy coloured background like a bright cyan with a font that has a more modern data look.

"...very important?" weakens the headline, maybe..."Communication is everything."

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