Alerj: Rainforest protection

The more mankind evolves, the closer it gets its extinction. 2011 - year of rainforest protection.

Advertising Agency: Staff, Rio de Janeiro, Brazil
Creative Director: Paulo Castro
Head of Art: Bernardo Machado
Art Directors: Felipe Menezes, Henrique Parada
Copywriter: Maicon Silveira
Illustrator: Otávio Rios
Published: November 2011

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23 comments

Chris and Mo's picture
Chris and Mo
26 pencils

nice idea, terrible execution! come one. I expect much more. don't bring down the standards of your country.

andylefty's picture
andylefty
4533 pencils

Dirty art direction.

andylefty's picture
andylefty
4533 pencils

Gorgeous illustration. I find the flow of information strange.

thedesignaddict's picture
thedesignaddict
5331 pencils

Outstanding execution. Very original look and feel. Love the Art Direction.

Big McLargehuge's picture
Big McLargehuge
76 pencils

Well, as long as the tree doesn't fall towards us, mankind should be fine.

shaun1800's picture
shaun1800
291 pencils

The line has a nice enough thought in it, but the visual doesn't work at all.

pierrelastname's picture
pierrelastname
2869 pencils

what a bad illustration...

Zaidi's picture
Zaidi
80 pencils

nice illustration

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

It's not so bad.

iambusy's picture
iambusy
2219 pencils

i ag ree with big mac....then it would have been naaaice

busy.

thedesignaddict's picture
thedesignaddict
5331 pencils

Ummm, the fact that the tree could fall IS the idea.

Dharmesh aka danny's picture
Dharmesh aka danny
334 pencils

Neat illustration. However, it could have been much better. At the end, good job.

Dharmesh Padia

stewart76's picture
stewart76
229 pencils

Bad execution

stewart76's picture
stewart76
229 pencils

Idea: 5

Hadrons's picture
Hadrons
5743 pencils

The more mankind PROGRESSES - not evolves...

Nice art, copy needs polish.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

morse's picture
morse
15065 pencils

Very strong!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

makelogobigger's picture
makelogobigger
417 pencils

strong idea and execution. also, christanity caused everything? just asking:)

STFU and Make the Logo BIGGER!

Abhishek Parikh's picture
Abhishek Parikh
566 pencils

The copy as well as the design works for me.

Alex_'s picture
Alex_
2 pencils

It's a wondeful work !
It shows cleaning what the mankind did and are doing nowadays !

Congrulations for the brazilian, in just one picture, you were able to show the world.

Takmelius's picture
Takmelius
198 pencils

The art direction isn't doing the idea justice.

umitaydin's picture
umitaydin
19 pencils

Our trees will going to die, if we say stop. It is so clean. Nice illustration.

sharonjackson's picture
sharonjackson
131 pencils

I like it, but it is sort of confusing at first because the rainforest is intact by the seashore.

However if you look at this historically, with the tall ships to the south west and the landscape becoming increasingly destroyed the further north you go then it does make sense.

I fail to see why you think the art is so bad, I think it is quite wonderful.

SJackson

Phil Indeblanc's picture
Phil Indeblanc
50 pencils

The illustration is rather nice. Clean/cartoon effect noted, regardless..very nice. The composition is a problem, and as mentioned the copy is off.
Silver? Really? I am fairly new here and with the idea of the site, I'd like to stick around and be involved..., but I don't go for public/popularity vote based judging. It's basically invalid on all levels. ...I would love to see the rest of the contestants.
So, as I said...the composition and oval shape give subliminal signals and a juxtaposition of a weak image, surrendering...besides it looking like a toilet bowl. Sorry I had to bring that up, but psychologically speaking...think about it....The only reference the mind has of this shape is a bowl with lid.
Simply tilting this illustration would strengthen it...You don't have to be litteral with the concept/falling tree etc. that message is clear.

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