Alejandra Forlán Foundation: House, 2

For a disabled person, an inaccessible city is not a city.

Advertising Agency: Publicis Impetu, Montevideo, Uruguay
Creative Directors: Mario Taglioretti, Esteban barreiro
Art Directors: Joaquín Rodríguez Frau, Carolina Faget, Diego Besenzoni
Copywriters: Germán La Gamma, Federico Cibils
Retouching: Joaquín Rodríguez Frau
Published: March 2012

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12 comments

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

good concept. Nice art. i like

Jason RIeff's picture
Jason RIeff
93 pencils

Fantastic. Fresh. Relevant. Hard hitting. Lighting is a bit off, but still a great campaign and concept!

Hadrons's picture
Hadrons
5743 pencils

concept is fine.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Wordfruit's picture
Wordfruit
1023 pencils

I like the idea.

For me, the barrier of rocks more readily brought to mind the challenge of getting to the house, than does the water.

Is it just people's houses that this campaign is relevant to, or other buildings?

If other buildings, I'd look at alternatives for buildings to put on the rock. If it was a building with a specific utility, something I know the purpose of and have a reason to go to, then it might trigger more "need to get there" thoughts. Eg. Post Office (though post offices are probably accessible, so that might not be the best option).

kleenex's picture
kleenex
25612 pencils

concept is not bad.

bvital's picture
bvital
198 pencils

positive

Chopper's picture
Chopper
1015 pencils

Is that a city?

Re Dator's picture
Re Dator
28 pencils

Hey! http://m.cmcdn.net/12645972/780x1033.jpeg (from my portfolio) (sorry, my english sucks)

Re Dator's picture
Re Dator
28 pencils

Ignore me. I'm already feeling sorry...

elfede's picture
elfede
140 pencils

A flying building over the city vs. a house in the middle of nowhere?
What do you mean?

Manoma's picture
Manoma
1093 pencils

Better than the other at my sense, more evident, and sadless.

Saikia's picture
Saikia
48 pencils

Nice visualization

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