Alejandra Forlan Foundation: City, 1

Don't let your city become a graveyard.
Motor vehicle deaths continue to rise in Uruguay every year. Learn how you can help prevent traffic accidents and help us reverse the trend.

Advertising Agency: Publicis Impetu, Montevideo, Uruguay
Global Creative Director: Erik Vervroegen
Creative Directors: Esteban Barreiro, Mario Taglioretti
Art Director: Diego Besenzoni
Copywriters: Federico Cibils, Josh Paschauer
Photographer: Metropolis Films
Published: December 2013