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Too late, 3

Agency: 
Published/Aired: 
March 2014
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Description: 

For 93% of Angolan orphans it's too late. Adopt an older child.

Advertising Agency: Revolution Brasil
Director: Vitor Barros
Executive Creative Director: Emerson Braga
Creative Director: Edson Rosa
Art Director: João Sousa
Copywriter: Luisa Chequer
Producers: Clarissa Matos, Leila Santos
Photographer: Diego Freire

Comments (4)

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thedesignaddict's picture
thedesignaddict
5403 Activity Scores

The headline and tag line are not working together. Maybe it's an English translation problem?
The logic flows like this right now: Try adopting an older child, even though it's too late.
I like the art though.

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