Too late, 3

Agency Network: 
March 2014

Print advertisment created by Revolution, Brazil for Aldeia Nissi, within the category: Public Interest, NGO.

For 93% of Angolan orphans it's too late. Adopt an older child.

Advertising Agency: Revolution Brasil
Director: Vitor Barros
Executive Creative Director: Emerson Braga
Creative Director: Edson Rosa
Art Director: João Sousa
Copywriter: Luisa Chequer
Producers: Clarissa Matos, Leila Santos
Photographer: Diego Freire

Comments (4)

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kleenex's picture
Activity Score 49562

I think it will get people to look at it.

faceyon's picture
Activity Score 115

Why does the child look depressed, isn't he adopted already? I'm guessing he is not part of the 93% percent mentioned in the copy.

teach me.

Hawrys's picture
Activity Score 198

Very nice, guys!

thedesignaddict's picture
Activity Score 5403

The headline and tag line are not working together. Maybe it's an English translation problem?
The logic flows like this right now: Try adopting an older child, even though it's too late.
I like the art though.