Too late, 1

Agency Network: 
March 2014

Print advertisment created by Revolution, Brazil for Aldeia Nissi, within the category: Public Interest, NGO.

For 93% of Angolan orphans it's too late. Adopt an older child.

Advertising Agency: Revolution Brasil
Director: Vitor Barros
Executive Creative Director: Emerson Braga
Creative Director: Edson Rosa
Art Director: João Sousa
Copywriter: Luisa Chequer
Producers: Clarissa Matos, Leila Santos
Photographer: Diego Freire

Comments (4)

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The Fork's picture
The Fork
Activity Score 9

Weren't any other way to express the benefit of having an older child? Like skipping to the good moments and avoid the poo-days?
This execution is just showing people in need of help being ridiculized.
It seems to say: "He's poor and fragile, but also RIDICULOUS. Ahah laugh at him!"
For god sake...

damnson's picture
Activity Score 11517

Yeah, I kinda get the same feeling from this series. Not a good look.

An axe murderer of ads.

Hawrys's picture
Activity Score 198

"Weren't any other way to express the benefit of having an older child?"?
Read again, man. and again, and again.

Marcao's picture
Activity Score 3029

I think the visual execution is ambiguous.