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Parents

Agency: 
Published/Aired: 
December 2010
16740
Description: 

Print advertisment created by Torres, Brazil for Alcoholics Anonymous, within the category: Public Interest, NGO.

Alcohol affects your own balance, but it knocks over not only you. Search help www.aaceara.org.br

Advertising Agency: Torres Comunicação, Fortaleza, Brazil
Creative Director: Benfica
Art Director: Rodne Torres
Copywriter: André Freitas

Comments (8)

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Highest Rated

alausa's picture
alausa
Activity Score 1420

Powerful lighting.

Hammad S's picture
Hammad S
Activity Score 484

This reflects society quite a bit: Ppl who care won't stop the person. THe parent will not stop his/her son/daughter.
Perhaps this ad will get ppl thinking about that.

HOWEVER I dislike that the AA sign is only showing the man the bridge is gone. A person under the influence (drunk or not) will not care. Or at least most of the time. W/e, it doesn't tell me much else of what AA does...I don't it's objective is to let ppl know you're almost dead...

murijoe's picture
murijoe
Activity Score 65

The AA Logo says "recover" and other 2 things... and i think they wanna say that, if you're an alcoholic you can destroy ur family too, or something like that... the guy is dragging his family with him...

cvchitale's picture
cvchitale
Activity Score 1418

awsm...good one...

velle's picture
velle
Activity Score 1550

it makes me sad... making your parents die with you.

saumya's picture
saumya
Activity Score 244

god art.

ad loving mad creative. find me on desicreative.

dbor's picture
dbor
Activity Score 1455

Bridge again...

AlexM's picture
AlexM
Activity Score 131

Wow. I like it

alausa's picture
alausa
Activity Score 1420

Powerful lighting.

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