Alcoholics Anonymous Finland: If You See That Double
If you see that double, you know who to contact.
+358 40 848 4000 / help@aafinland.fi / aafinland.fi
Advertising Agency: McCann Worldgroup Helsinki, Finland
Creative Directors: Jyrki Poutanen, Timo Silvennoinen
Art Director: Jyrki Poutanen
Copywriter: Timo Silvennoinen
Additional credits: Petteri Lillberg, Kari Mikkonen
Published: December 2011

14 Comments
Cheap shot?
Will Think for Salary
What about those who see it single. Does that mean they r not alcoholic?
shahid
Yubes, frubiends, ubit's uba hubalf-flubeshed
stubudubent ubideuba thubat wubowubed uba
uboard ruboom fubull ubof subuits whubo
shubould hubave knubown bubettuber.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
Don't drink, kids!
Will Think for Salary
It can works also for optic services - so - nice try but - no.
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
This does not work for me at all.
Most likely if you see a double A you can't read the small print XD. So I think it loses its effectiveness at that point.
I think this would be more effective in a Don't Drink & Drive Campaign during New Year's Eve, where at the bottom of the Ad it would have vertical strips of paper that had information for cabs or free driving services for people who are tipsy or too drunk to drive. But I like the idea behind it!
http://francogments.wordpress.com/
https://twitter.com/FranCogMents
Too light.
:(
not so special. Nice concept
http://www.mandarinoadv.com
This is funny! Talking about this string... in fact any of them.
This is just wrong on so many counts. This ad does not work at all. Plus it's an old silly joke which is not funny anymore.
nice idea!
If I see the A double... how could I read that little headline..??? ;)