Alcoholics Anonymous Finland: If You See That Double

If you see that double, you know who to contact.
+358 40 848 4000 / help@aafinland.fi / aafinland.fi

Advertising Agency: McCann Worldgroup Helsinki, Finland
Creative Directors: Jyrki Poutanen, Timo Silvennoinen
Art Director: Jyrki Poutanen
Copywriter: Timo Silvennoinen
Additional credits: Petteri Lillberg, Kari Mikkonen
Published: December 2011

15 comments

Roger Keynes's picture
Roger Keynes
5498 pencils

Cheap shot?

The Jobless Writer
Will Think for Salary

shahidali's picture
shahidali
4069 pencils

What about those who see it single. Does that mean they r not alcoholic?

shahid

Billoughsby's picture
Billoughsby
5091 pencils

Yubes, frubiends, ubit's uba hubalf-flubeshed
stubudubent ubideuba thubat wubowubed uba
uboard ruboom fubull ubof subuits whubo
shubould hubave knubown bubettuber.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Roger Keynes's picture
Roger Keynes
5498 pencils

Don't drink, kids!

The Jobless Writer
Will Think for Salary

Hadrons's picture
Hadrons
5991 pencils

It can works also for optic services - so - nice try but - no.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

kleenex's picture
kleenex
34556 pencils

This does not work for me at all.

FranCogMents's picture
FranCogMents
17 pencils

Most likely if you see a double A you can't read the small print XD. So I think it loses its effectiveness at that point.

I think this would be more effective in a Don't Drink & Drive Campaign during New Year's Eve, where at the bottom of the Ad it would have vertical strips of paper that had information for cabs or free driving services for people who are tipsy or too drunk to drive. But I like the idea behind it!

andylefty's picture
andylefty
4539 pencils

Too light.

charithco's picture
charithco
257 pencils

:(

"Art is my life's satisfaction"

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

not so special. Nice concept

EZMartinez's picture
EZMartinez
40 pencils

This is funny! Talking about this string... in fact any of them.

Nike Diesel's picture
Nike Diesel
13389 pencils

This is just wrong on so many counts. This ad does not work at all. Plus it's an old silly joke which is not funny anymore.

guidobarna's picture
guidobarna
36 pencils

nice idea!

LittleJoe's picture
LittleJoe
345 pencils

If I see the A double... how could I read that little headline..??? ;)

Milan Solanki's picture
Milan Solanki
988 pencils

done to death

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