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Agency: 
Published/Aired: 
December 2010
Description: 

More than 80% of lumps are benign. Do not be afraid. Do a breast self-exam.

Advertising Agency: DDB, Maputo, Mozambique
Creative Director: Lenilson Lima
Art Director: Victor Holanda
Copywriter: Cauby Tavares
Photographer: Estúdio Paredes

Comments (3)

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Highest Rated

Login.'s picture
Login.
Activity Score 73

yeah i really like the concept.

luispiter's picture
luispiter
Activity Score 2756

mmm ok.. i like ti

Master Jack's picture
Master Jack
Activity Score 64

The thought isn't bad, but is this supposed to be a benign lump or the bad kind of lump? It should be clearer to make up for being kind of gross.

Login.'s picture
Login.
Activity Score 73

yeah i really like the concept.

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