Alcatraz Live Music: Rock till the end

Rock till the end

Grey signs the print ad campaign for Alcatraz Milano, the cult place for rock concerts and live music. It’s at Alcatraz that yesterday and today’s storic bands played and go on playing. The idea is that in Via Valtellina music is a serious staff. That’s why Alcatraz asks its notes to give themselves completely, till the exhaustion. This is why the end of a concert is like a battle field where you sweat your blood. In the name of rock.

Advertising Agency: Grey, Milan, Italy
Executive Creative Director: Francesco Emiliani
Head of Art: Francesco Fallisi
Art Director: Daniele Dagrada
Copywriter Supervisor: Simona Angioni
Illustrator 3D: Chiara Biagi
Photographer and Post production: Giacomo Biagi
Photo agency: DV Milano Srl
Published: October 2010

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19 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Very Italian.... it's been said at more ads ;p they seem to have no limit on creativity and push it waaaaay to far lol.

Guest's picture
Guest

Non sono convinta che si capisca che sono note.

(Not clear they are notes).

Manola F.

Guest's picture
Guest

(Il tizio in primo piano non dovrebbe guardare in camera. Fateci un pensierino).

Manola F.

Billoughsby's picture
Billoughsby
5091 pencils

The nice thing is, it looks exactly like Poker Playing Dogs if you don't leave the thumbnail view, which view I cannot recommend strongly enough.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Roger Keynes's picture
Roger Keynes
5498 pencils

I enjoyed the translated rationale as mush as the ad idea. Five rockin' stars.

Will Think for Salary

Guest's picture
Guest

far out metaphor

Guest's picture
Guest

the close priest and nuns can confuse among notes

pez's picture
pez
1723 pencils

SO italian

dadada's picture
dadada
1719 pencils

?

Everybody is creative, be yourself.

Guest's picture
Guest

good

Dzsoi's picture
Dzsoi
5269 pencils

Like it but it only says Music till the end... it would even fit for Pavarotti. The perfect occasion for this idea would be a non-stop music weekend on any radio or an extra long concert or something like that.

Guest's picture
Guest

smart and great colors..

Guest's picture
Guest

veramente brutta. peggio di cosi' era difficile da fare.

Guest's picture
Guest

Alright guys, shooting on italian ads appears to be a neverending story and a worldwide sport so far. It gets people annoyed with your boring comments. Why not trying to be constructive?
Honor to Jack Mancer - the brave - who has the balls to show what he is good at. Well Jack, you're an amateur anyway!

mrvertigoes's picture
mrvertigoes
15 pencils

Alright guys, shooting on italian ads appears to be a neverending story and a worldwide sport so far. You get people annoyed with your boring comments. Why not trying to be constructive?
Honor to Jack Mancer - the brave - who has the balls to show what he is good at. Well Jack, you're an amateur anyway!

Guest's picture
Guest

overdone.

Cesar Hector's picture
Cesar Hector
217 pencils

Like it, get's the job done and still it's quite funny.

Saand's picture
Saand
150 pencils

The Brief must have been so crisp that they got confused and lost... trying to add a metaphor or whatever
an ad for a rock place must be tough, but still.....

Guest's picture
Guest

ERWIN OLAF

http://www.erwinolaf.com

looks like nicorette... same idea, same art direction.

PLEASE STOP!

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