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Woman's Knot

Agency: 
Published/Aired: 
March 2008
Description: 
Advertising Agency: Giovanni + DraftFcb São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Sidney Araújo
Art Director: Tadeu Almeida
Copywriter: Guilherme Aché
Photographer: Marcus Hausser

Comments (12)

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Highest Rated

Saboor's picture
Saboor
Activity Score 7

good

JAGGY's picture
JAGGY
Activity Score 1382

Sexy art!

Jaggy, MICA Ahmedabad

wearmysocks's picture
wearmysocks
Activity Score 1085

I do like the attempt to visualize the pain which is felt. It does feel like your stomach's in a knot, so it works in that respect.

I think it would be more effective with normal looking people as opposed to sexy models.
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Energizer Bunny arrested, charged with battery.

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Energizer Bunny arrested, charged with battery.

cullers's picture
cullers
Activity Score 332

I second the vote for normals.

theanc's picture
theanc
Activity Score 2783

I dislike exactly that. With 3D and retouching a lot of ads seem to be solved by making the problem literally which is not a good solution.

http://augustocorreia.carbonmade.com

TrainRunner's picture
TrainRunner
Activity Score 225

so when you take the product, it makes your stomach feel like it's in a knot? I think it needs a line that says otherwise.

capywriter's picture
capywriter
Activity Score 5509

from what planet are you? do you honestly think this is what the product does to you? It's just a simple problem-solution ad...

Graygori21's picture
Graygori21
Activity Score 4

She's so pretty that I am distracted from the problem.

saju's picture
saju
Activity Score 40

nice!

fala fulani's picture
fala fulani
Activity Score 254

The fact that they have used beautful people makes them look freaky and subtracts from the power of the message.

done's picture
done
Activity Score 26

far

bulb's picture
bulb
Activity Score 6

cool one. simple pro-sol ad.

Saboor's picture
Saboor
Activity Score 7

good

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