Alca Luftal: Balloons, Mugger

Life is hard. Prepare your stomach.

Advertising School: Cuca Escola de Criativos, Brazil
Art Director: Bruno Nastri
Copywriter: Ricardo "Little" Barbosa
Illustrator: Bruno Nastri

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17 comments

Guest's picture
Guest

This series took a very wrong turn, in my opinion, in making two of the three ads about physical threats to life and limb. The first one, with the lady breaking the news to the guy, suggests psychological stress successfully if a little tackily. The other two seem like desperate-for-a-second-idea follow-ups. We needed examples that said "this would upset your stomach" or "this'll wreck your day" (thoughts: a fender bender or speech day at school), not "you may be killed here" or "this is going to cause PTSD".

The art is the best thing about it.

TiltedChairCreative's picture
TiltedChairCreative
513 pencils

Completely agree with everything.

jackblack's picture
jackblack
2230 pencils

Yes. The art direction is cool. Definitely stronger than the idea itself.

Guest's picture
Guest

very beautiful

Guest's picture
Guest

Nice job

Guest's picture
Guest

The art direction is cool. Definitely stronger than the idea itself.

Guest's picture
Guest

i like it a lot!

www.escolacuca.com
twitter.com/escolacuca

Guest's picture
Guest

Congratulations!

Guest's picture
Guest

hahahahaha...nice

Guest's picture
Guest

I loved this illustration

Guest's picture
Guest

this is the best.

Guest's picture
Guest

lovely!

Guest's picture
Guest

Great

Guest's picture
Guest

haha.
awesome idea

Guest's picture
Guest

is a cool idea.

Guest's picture
Guest

Ilustração foda e uma idéia original. Boa peça

ricardo little's picture
ricardo little
13 pencils

Hello everybody, I'm the copywriter of this campaign. I want to thank the comments. I read each one and I considered all relevant well. Advertising is not an exact science and if we don`t try to do different things we'll end up in common places and cliches.
Thanks again.

Ricardo Little Barbosa

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