Alca Luftal: Balloons, Bully

Life is hard. Prepare your stomach.

Advertising School: Cuca Escola de Criativos, Brazil
Art Director: Bruno Nastri
Copywriter: Ricardo "Little" Barbosa
Illustrator: Bruno Nastri

8 comments

Guest's picture
Guest

Would be better if the idea involved his stomach in some way. At this point it makes no sense. Borrowed interest is what they call this. Your concept needs to be more than, one day you might get beat up so make sure you fill your stomach with some type of liquid we are selling.

Also, what are the speech bubbles? Is his butt talking or his ass? Because your line is about the stomach. Seems to be a few loose ends here to make a cohesive statement.

Keep going. It looks nice.

Guest's picture
Guest

its a fart

Guest's picture
Guest

beautiful

sold's picture
sold
3219 pencils

funny

Guest's picture
Guest

funny, but... is this a good argument to make people buy the product, or just a joke?

Guest's picture
Guest

nice art

Guest's picture
Guest

I liked the idea

ricardo little's picture
ricardo little
13 pencils

Hello everybody, I'm the copywriter of this campaign. I want to thank the comments. I read each one and I considered all relevant well. Advertising is not an exact science and if we don`t try to do different things we'll end up in common places and cliches.
Thanks again.

Ricardo Little Barbosa

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