January 2010

Protect our honey reserves

Advertising Agency: Calder Bateman Communications, Edmonton, Canada
Creative Director: Kevin Barclay
Art Director: Nicola Pringle
Copywriter: Pierre Chan
Illustrator: Nicola Pringle
Flash developer: Kobayashi
Sounds production: Wave Sound Productions
Video Art Direction: Bryce D'Andrea

Comments (13)

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Highest Rated

michelangelo's picture
Activity Score 660

nice art direction, very very bad message

SAM75's picture
Activity Score 220

How? By hunting poor grizzlies ??!

Hiperion's picture
Activity Score 3138


Duckman's picture
Activity Score 520

you wont get it without message on their website.

Trifles make perfection, and perfection is no trifle.

800A's picture
Activity Score 39, that's what this campain sells. Go to website to discover what. Little bit too long process, anyway. Nice art direction, I like it.

shitmonk's picture
Activity Score 465

Honey reserves LOL. Of course it's not about killing bears, good idea because it creates a certain unbelief and the need to check the website to confirm that people are advertising to kill all grizzly bears, and realize it's actually to protect endangered species. You can donate via website.

capywriter's picture
Activity Score 5509

good campaign

whatthefudge's picture
Activity Score 1266

The art direction is superb, just don't know what to say about this "anti-campaign". You can never count on TG to log on and visit the website, so it's a bit risky.

atb2005's picture
Activity Score 13561

It's true. It creates disbelief, astonishment, anger, etc. All these emotions are likely to motivate you to actually visit the site, and once you are on the site you will quickly learn what the real truth is. Superb job!

makelogobigger's picture
Activity Score 470

by hunting bears???? its like to control terrorism, hunt down all middle eastern dwellers and do a holocaust again... retarted

Dzsoi's picture
Activity Score 8114

You should visit the website or read the comments... you are missing the twist here. Although the fact you haven't visited their website is an argument against the effectiveness of this ad.

brandingworthspreading's picture
Activity Score 648

It is interesting.

mattlittlegym's picture
Activity Score 342

Nice art direction. Bad idea.

michelangelo's picture
Activity Score 660

nice art direction, very very bad message


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