Alberta Wilderness Association: Honey

Protect our honey reserves

Advertising Agency: Calder Bateman Communications, Edmonton, Canada
Creative Director: Kevin Barclay
Art Director: Nicola Pringle
Copywriter: Pierre Chan
Illustrator: Nicola Pringle
Flash developer: Kobayashi
Sounds production: Wave Sound Productions
Video Art Direction: Bryce D'Andrea
Published: January 2010


SAM75's picture
220 pencils

How? By hunting poor grizzlies ??!

Hiperion's picture
3138 pencils


Duckman's picture
520 pencils

you wont get it without message on their website.

Trifles make perfection, and perfection is no trifle.

800A's picture
37 pencils, that's what this campain sells. Go to website to discover what. Little bit too long process, anyway. Nice art direction, I like it.

checkhill's picture
465 pencils

Honey reserves LOL. Of course it's not about killing bears, good idea because it creates a certain unbelief and the need to check the website to confirm that people are advertising to kill all grizzly bears, and realize it's actually to protect endangered species. You can donate via website.

capywriter's picture
5511 pencils

good campaign

whatthefudge's picture
1268 pencils

The art direction is superb, just don't know what to say about this "anti-campaign". You can never count on TG to log on and visit the website, so it's a bit risky.

atb2005's picture
13567 pencils

It's true. It creates disbelief, astonishment, anger, etc. All these emotions are likely to motivate you to actually visit the site, and once you are on the site you will quickly learn what the real truth is. Superb job!

makelogobigger's picture
417 pencils

by hunting bears???? its like to control terrorism, hunt down all middle eastern dwellers and do a holocaust again... retarted

STFU and Make the Logo BIGGER!

Dzsoi's picture
6374 pencils

You should visit the website or read the comments... you are missing the twist here. Although the fact you haven't visited their website is an argument against the effectiveness of this ad.

brandingworthspreading's picture
648 pencils

It is interesting.

mattlittlegym's picture
342 pencils

Nice art direction. Bad idea.

michelangelo's picture
660 pencils

nice art direction, very very bad message

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