Alberta Wilderness Association: Honey
Protect our honey reserves
NoMoreGrizzlies.com
Advertising Agency: Calder Bateman Communications, Edmonton, Canada
Creative Director: Kevin Barclay
Art Director: Nicola Pringle
Copywriter: Pierre Chan
Illustrator: Nicola Pringle
Flash developer : Kobayashi
Sounds production : Wave Sound Productions
Video Art Direction : Bryce D'Andrea
Published: January 2010
13 Comments
How? By hunting poor grizzlies ??!
Horrible...
you wont get it without message on their website.
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Trifles make perfection, and perfection is no trifle.
NoMoreGrizzly.com, that's what this campain sells. Go to website to discover what. Little bit too long process, anyway. Nice art direction, I like it.
Honey reserves LOL. Of course it's not about killing bears, good idea because it creates a certain unbelief and the need to check the website to confirm that people are advertising to kill all grizzly bears, and realize it's actually to protect endangered species. You can donate via website.
good campaign
The art direction is superb, just don't know what to say about this "anti-campaign". You can never count on TG to log on and visit the website, so it's a bit risky.
It's true. It creates disbelief, astonishment, anger, etc. All these emotions are likely to motivate you to actually visit the site, and once you are on the site you will quickly learn what the real truth is. Superb job!
by hunting bears???? its like to control terrorism, hunt down all middle eastern dwellers and do a holocaust again... retarted
is it half cooked or half uncooked? its half uncooked!
You should visit the website or read the comments... you are missing the twist here. Although the fact you haven't visited their website is an argument against the effectiveness of this ad.
It is interesting.
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Nice art direction. Bad idea.
nice art direction, very very bad message