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Published/Aired: 
January 2011
Description: 

Think of who's along for the ride. If it affects you, it affects your family.
Always buckle up.
Government of Alberta

Advertising Agency: Calder Bateman Communications, Edmonton, Canada
Creative Director: Kevin Barclay
Copywriter: Pierre Chan
Art Director: Nicola Pringle
Photographer: Curtis Trent
Retoucher: Grant Currie
Account manager: Cheyrl Meger

Comments (6)

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Highest Rated

TiltedChairCreative's picture
TiltedChairCreative
Activity Score 513

Yeah, I think you said it beautifully. I also think there's too much copy. And there's not even much copy, so in this case, not much is too much. There are like three taglines!

JeffGreenhouse's picture
JeffGreenhouse
Activity Score 310

Same problem with this one as the rest of the campaign. It's a lovely ad, but the key message is buried at the bottom with no sense of weight or visual urgency.

Sophia Lambadaridis's picture
Sophia Lambadaridis
Activity Score 64

I completely agree.

Giovatto's picture
Giovatto
Activity Score 11

agreed!

Sophia Lambadaridis's picture
Sophia Lambadaridis
Activity Score 64

I think it's too designed. Way too much noise and direction. It needs to be stripped back considerably.

TiltedChairCreative's picture
TiltedChairCreative
Activity Score 513

Yeah, I think you said it beautifully. I also think there's too much copy. And there's not even much copy, so in this case, not much is too much. There are like three taglines!

the_lizard_king's picture
the_lizard_king
Activity Score 1257

The copy needs to stand out and shout when it needs to! But over all a great concept! I really loved it!!!

And then GOD said...
Let there be creativity!!!

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