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Published/Aired: 
January 2011
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Description: 

Think of who's along for the ride. If it affects you, it affects your family.
Always buckle up.
Government of Alberta

Advertising Agency: Calder Bateman Communications, Edmonton, Canada
Creative Director: Kevin Barclay
Copywriter: Pierre Chan
Art Director: Nicola Pringle
Photographer: Curtis Trent
Retoucher: Grant Currie
Account manager: Cheyrl Meger

Comments (6)

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Highest Rated

the_lizard_king's picture
the_lizard_king
1257 Activity Scores

The copy needs to stand out and shout when it needs to! But over all a great concept! I really loved it!!!

And then GOD said...
Let there be creativity!!!

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