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Published/Aired: 
January 2011
Description: 

Think of who's along for the ride. If it affects you, it affects your family.
Always buckle up.
Government of Alberta

Advertising Agency: Calder Bateman Communications, Edmonton, Canada
Creative Director: Kevin Barclay
Copywriter: Pierre Chan
Art Director: Nicola Pringle
Photographer: Curtis Trent
Retoucher: Grant Currie
Account manager: Cheyrl Meger

Comments (21)

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Highest Rated

dollypoppin's picture
dollypoppin
Activity Score 1423

I like this, hope this helps me with our bid. :)

---------
"Nihil sub sole novum"

morse's picture
morse
Activity Score 17364

Nice idea. So true as well.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
kleenex
Activity Score 43473

I agree with you.

everartz's picture
everartz
Activity Score 7609

i see that this is a fresh thinking as well, and i like the art direction.. well done guys :)

| Everartz |

battlefield's picture
battlefield
Activity Score 49

??

Schein's picture
Schein
Activity Score 27

Average.

Sophia Lambadaridis's picture
Sophia Lambadaridis
Activity Score 64

Weak.

andyStock's picture
andyStock
Activity Score 666

Nice idea, but the copy feels clunky.

Lazarus's picture
Lazarus
Activity Score 1536

A little off the mark. Okay, a lotta off the mark.

luispiter's picture
luispiter
Activity Score 2756

?????

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Lovely but to who is this directed?

mr.x's picture
mr.x
Activity Score 998

I like it. But as Jack said, who is it directed to? Truck drivers?

Billoughsby's picture
Billoughsby
Activity Score 5144

Anyone who drives, and has a family. So if you don't have a family, you can drive like Mad Max.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

ElCaza89's picture
ElCaza89
Activity Score 323

it's a new angle, I like it, but that concept it's being here for a long time

TiltedChairCreative's picture
TiltedChairCreative
Activity Score 513

Like the picture, generally like the type choices and art direction, but I don't get it.

Sdb's picture
Sdb
Activity Score 1362

like it!

my-meritlist's picture
my-meritlist
Activity Score 8

who is it for??

mr.x's picture
mr.x
Activity Score 998

Then its a bit confusing with the truck on all three ads. Obviously a hole livingroom wont fit in a car, but still.

shah wali jan's picture
shah wali jan
Activity Score 257

what is this?

the_lizard_king's picture
the_lizard_king
Activity Score 1257

Nice ad! Everyone who drives has atleast someone to look upto! Good one!

And then GOD said...
Let there be creativity!!!

tank yang's picture
tank yang
Activity Score 10

i like the idea,but i don't know which is the important point,driver or something.

dollypoppin's picture
dollypoppin
Activity Score 1423

I like this, hope this helps me with our bid. :)

---------
"Nihil sub sole novum"

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