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Published/Aired: 
January 2011
Description: 

It shouldn't be this dangerous.
Stop for flashing red lights.

Advertising Agency: Calder Bateman, Canada
Creative Director: Kevin Barclay
Art Director: Nicola Pringle
Copywriter: Pierre Chan
Project Manager: Jessica Handjiev
Account Coordinator: Cheryl Meger
Photographer: Curtis Trent
Producer: Peter Sykora

Comments (12)

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Highest Rated

metis's picture
metis
Activity Score 413

Great.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Fantastic. Not seen this use of a crossing before, nicely done.

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 18545

Fantastic.

Jishushika's picture
Jishushika
Activity Score 20

Definitely an eye-catcher, but not quite sure if print is the right (or only) media for this ad's message. I could definitely see this having an impact in the Outdoor arena.

morse's picture
morse
Activity Score 17364

Very strong idea. Very convincing ad.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

pitted prunes's picture
pitted prunes
Activity Score 216

good idea. however, bad retouch on the cliff; looks flat. i had to look closely to get what it was.

Lazarus's picture
Lazarus
Activity Score 1536

No.

LeeHarvey's picture
LeeHarvey
Activity Score 3045

Cool.

luispiter's picture
luispiter
Activity Score 2756

the ideas is good ... the art director is bad

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Really coming on with those pencils, ainchya.

raw tuna's picture
raw tuna
Activity Score 837

Great copy, great visual, highly impressive!

skeMaMen's picture
skeMaMen
Activity Score 428

With building / school would be more effectively... in this case, children goes to picnic or what...?!

>>> Designed to be signed...

metis's picture
metis
Activity Score 413

Great.

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