Alberta Health Services: Triggers, Coffee

Does everything remind you of smoking?

Advertising Agency: Calder Bateman Communications, Edmonton, Canada
Creative Director: Kevin Barclay
Art Director: Sarah Jackson
Copywriter: Pierre Chan
Photographer: Clinton Hussey

10 comments

Tom Megginson's picture
Tom Megginson
550 pencils

Nice idea, in theory, but do you think the visual is a little forced?

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

A little?? The visual is so forced, it kinda kills the idea. This could work but had to be more 'real', less obvious and more subtle.

liny_77's picture
liny_77
197 pencils

I agree

andylefty's picture
andylefty
4539 pencils

Has anyone else seen a set of ads with the same strategy? Seems familiar- the being reminded of smoking. Something to do with road markings...

Anyways this one is a big push!

bakamono's picture
bakamono
1004 pencils

forced, should have used other objects

because therefore it is

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

I prefer the other one visual. This works less.

bakamono's picture
bakamono
1004 pencils

How does it work better? That beer glass is unrealistic and the concept so forced.

because therefore it is

elyoshiro's picture
elyoshiro
546 pencils

No,

fadirahhal's picture
fadirahhal
235 pencils

no

vegitaboss's picture
vegitaboss
11 pencils

Has anyone else seen a set of ads with the same strategy? Seems familiar- the being reminded of smoking. Something to do with road markings...

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