Advertisement

Triggers, Coffee

Published/Aired: 
November 2011
14812
Description: 

Print advertisment created by Calder Bateman, Canada for Alberta Health Services, within the category: Public Interest, NGO.

Does everything remind you of smoking?

Advertising Agency: Calder Bateman Communications, Edmonton, Canada
Creative Director: Kevin Barclay
Art Director: Sarah Jackson
Copywriter: Pierre Chan
Photographer: Clinton Hussey

Comments (10)

Log in or register to post comments

Highest Rated

vegitaboss's picture
vegitaboss
Activity Score 11

Has anyone else seen a set of ads with the same strategy? Seems familiar- the being reminded of smoking. Something to do with road markings...

Tom Megginson's picture
Tom Megginson
Activity Score 548

Nice idea, in theory, but do you think the visual is a little forced?

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

A little?? The visual is so forced, it kinda kills the idea. This could work but had to be more 'real', less obvious and more subtle.

liny_77's picture
liny_77
Activity Score 206

I agree

andylefty's picture
andylefty
Activity Score 4535

Has anyone else seen a set of ads with the same strategy? Seems familiar- the being reminded of smoking. Something to do with road markings...

Anyways this one is a big push!

bakamono's picture
bakamono
Activity Score 1002

forced, should have used other objects

because therefore it is

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

I prefer the other one visual. This works less.

bakamono's picture
bakamono
Activity Score 1002

How does it work better? That beer glass is unrealistic and the concept so forced.

because therefore it is

elyoshiro's picture
elyoshiro
Activity Score 546

No,

fadirahhal's picture
fadirahhal
Activity Score 235

no

vegitaboss's picture
vegitaboss
Activity Score 11

Has anyone else seen a set of ads with the same strategy? Seems familiar- the being reminded of smoking. Something to do with road markings...

Advertisement