Alberta Health Services: Triggers, Beer

Does everything remind you of smoking?

Advertising Agency: Calder Bateman Communications, Edmonton, Canada
Creative Director: Kevin Barclay
Art Director: Sarah Jackson
Copywriter: Pierre Chan
Photographer: Clinton Hussey

10 comments

bakamono's picture
bakamono
1006 pencils

forced, why not just leave the head how it is in rl and make it look like a finished cigaret.

because therefore it is

stevel's picture
stevel
423 pencils

because then it wouldn't even look like a cigarette... it would look like a mostly finished beer.

andylefty's picture
andylefty
4537 pencils

Haha very funny. It's likely we're trying to salvage the idea. There has definitely been an ad with this concept. Will try to find.

Baelin's picture
Baelin
277 pencils

Cute

Marcupolo's picture
Marcupolo
206 pencils

Too much ads try to show a cigarette without showing a cigarette...try something else and you'll find an original idea.

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

Good idea but not so strong and original

cvchitale's picture
cvchitale
1290 pencils

yes...even i remember seeing this Ad smwhere

Troll's picture
Troll
614 pencils

Done to death. Nicorette.

Hadrons's picture
Hadrons
5743 pencils

Appeals to the audience. Isn't it the point?

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

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