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Triggers, Beer

Published/Aired: 
November 2011
Description: 

Print advertisment created by Calder Bateman, Canada for Alberta Health Services, within the category: Public Interest, NGO.

Does everything remind you of smoking?

Advertising Agency: Calder Bateman Communications, Edmonton, Canada
Creative Director: Kevin Barclay
Art Director: Sarah Jackson
Copywriter: Pierre Chan
Photographer: Clinton Hussey

Comments (10)

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Highest Rated

andylefty's picture
andylefty
Activity Score 4535

Haha very funny. It's likely we're trying to salvage the idea. There has definitely been an ad with this concept. Will try to find.

bakamono's picture
bakamono
Activity Score 1002

forced, why not just leave the head how it is in rl and make it look like a finished cigaret.

because therefore it is

stevel's picture
stevel
Activity Score 423

because then it wouldn't even look like a cigarette... it would look like a mostly finished beer.

andylefty's picture
andylefty
Activity Score 4535

Haha very funny. It's likely we're trying to salvage the idea. There has definitely been an ad with this concept. Will try to find.

Baelin's picture
Baelin
Activity Score 273

Cute

Prasad Weerasekara's picture
Prasad Weerasekara
Activity Score 651
Marcupolo's picture
Marcupolo
Activity Score 206

Too much ads try to show a cigarette without showing a cigarette...try something else and you'll find an original idea.

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

Good idea but not so strong and original

cvchitale's picture
cvchitale
Activity Score 1418

yes...even i remember seeing this Ad smwhere

Troll's picture
Troll
Activity Score 674

Done to death. Nicorette.

Hadrons's picture
Hadrons
Activity Score 6041

Appeals to the audience. Isn't it the point?

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

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