Alberta Government / HealthyU: Funeral
The number one activity among teens is inactivity.
Today’s inactive youth could be the first generation to have a shorter life expectancy than their parents.
CreateAmovement.ca
Advertising Agency: MacLaren McCann Calgary, Canada
Creative Director: Mike Meadus
Art Directors: Brad Connell, Kelsey Horne
Copywriters: Mike Meadus, Nicolle Pittman
Photographer: Jason Stang
Published: September 2007
23 Comments
BELLISSIMA! very very cool! love the art direction
nice!
good insight. excellent photo.
Nice Art Direction.
Nice concept.
I love it. :)
Cool... the concept is very great.
Something special is coming this way.
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just 2 simple options love or hate it.
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Cool...didn't see it was a couch right away. nice work
Brilliant Print Ad! Just checked the website, awesome work for government.
Brilliant Print Ad! Just checked the website, awesome work for government.
I've seen several ads with the exact same message and concept (premature death brought on by teens themselves) but not one with this much impact. Art direction here is almost impeccable. I hope this work gets every possible industry recognition. But more importantly, I pray this gets enough public exposure that people will start talking about it and create some sort of a groundswell...
This is a very fine example of the visual and the copy complementing each other perfectly. Simply fantastic ad!!
Good job people
nice work, great concept
The concept would work better with a fat kid. I don´t think tv is that bad these days, in the past yes since there was only a few channels and basic you had no choice on what to watch, but these days with tons of channels I think kids can even learn stuff, see different point of views, if you go with the "physical side" of inactivity then I agree but the kid had to be fat.
Noice.
>>>> That's not an ad. THIS is an ad.
one of the best ads ive seen in a long long time. salute.
one of the best ads ive seen in a long long time. salute.
one of the best ads ive seen in a long long time. salute.
Very nice ad.
But one of my biggest pet peeves is creative directors that suffer from Small Penis Syndrome. You're the CD, it's your job to make the copy better. Maybe even write a line or two here or there. But are you really so praise-dependent that you need a copywriting credit on top of your CD credit? Come on.
Meadus = pin dink
I totally agree.
dd
Yeah I agree, If you are the creative director keep it at that, it's more professional and doesnt take away from the team that worked on it.
Hey Clambake. Been too busy to respond before now. I've been busy creating award-winning ads. And that includes sometimes writing copy. Sometimes art directing. I even design and illustrate sometimes. Multi-talented I guess.
Clambake=jealous.
great idea!
This is a GREAT ad....thumbs up...
Beautiful Art Direction. awesome simple idea