Alberta Government / HealthyU: Funeral

The number one activity among teens is inactivity.
Today’s inactive youth could be the first generation to have a shorter life expectancy than their parents.
CreateAmovement.ca

Advertising Agency: MacLaren McCann Calgary, Canada
Creative Director: Mike Meadus
Art Directors: Brad Connell, Kelsey Horne
Copywriters: Mike Meadus, Nicolle Pittman
Photographer: Jason Stang
Published: September 2007

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22 comments

Guest's picture
Guest

BELLISSIMA! very very cool! love the art direction

Guest's picture
Guest

nice!

godfather's picture
godfather
131 pencils

good insight. excellent photo.

Zeta (guest)'s picture
Zeta (guest)

Nice Art Direction.
Nice concept.

I love it. :)

Guest's picture
Guest

Cool...didn't see it was a couch right away. nice work

Guest's picture
Guest

Brilliant Print Ad! Just checked the website, awesome work for government.

miss thang's picture
miss thang

Brilliant Print Ad! Just checked the website, awesome work for government.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

I've seen several ads with the exact same message and concept (premature death brought on by teens themselves) but not one with this much impact. Art direction here is almost impeccable. I hope this work gets every possible industry recognition. But more importantly, I pray this gets enough public exposure that people will start talking about it and create some sort of a groundswell...

This is a very fine example of the visual and the copy complementing each other perfectly. Simply fantastic ad!!

Ed Mintone's picture
Ed Mintone
585 pencils

Good job people

Guest's picture
Guest

nice work, great concept

Guest's picture
Guest

The concept would work better with a fat kid. I don´t think tv is that bad these days, in the past yes since there was only a few channels and basic you had no choice on what to watch, but these days with tons of channels I think kids can even learn stuff, see different point of views, if you go with the "physical side" of inactivity then I agree but the kid had to be fat.

Rog's picture
Rog
6094 pencils

Noice.

>>>> That's not an ad. THIS is an ad.

thirdworldtribe's picture
thirdworldtribe

one of the best ads ive seen in a long long time. salute.

thirdworldtribe's picture
thirdworldtribe

one of the best ads ive seen in a long long time. salute.

thirdworldtribe's picture
thirdworldtribe

one of the best ads ive seen in a long long time. salute.

clambake's picture
clambake

Very nice ad.

But one of my biggest pet peeves is creative directors that suffer from Small Penis Syndrome. You're the CD, it's your job to make the copy better. Maybe even write a line or two here or there. But are you really so praise-dependent that you need a copywriting credit on top of your CD credit? Come on.

Meadus = pin dink

davdav's picture
davdav

I totally agree.

dd

pickpick's picture
pickpick

Yeah I agree, If you are the creative director keep it at that, it's more professional and doesnt take away from the team that worked on it.

Meadus's picture
Meadus
20 pencils

Hey Clambake. Been too busy to respond before now. I've been busy creating award-winning ads. And that includes sometimes writing copy. Sometimes art directing. I even design and illustrate sometimes. Multi-talented I guess.

Clambake=jealous.

Guest's picture
Guest

great idea!

Danilda's picture
Danilda

This is a GREAT ad....thumbs up...

zach46's picture
zach46

Beautiful Art Direction. awesome simple idea

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