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Tricky Task, 5

Agency: 
Published/Aired: 
March 2013
Description: 
Advertising Agency: Lucifer Labs
Art Director / Copywriter: Anantha Narayan

Comments (8)

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Highest Rated

eins-eins-null's picture
eins-eins-null
Activity Score 892

deal.

Shawali's picture
Shawali
Activity Score 8442

WTF? Was this done on Word?

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

kleenex's picture
kleenex
Activity Score 43371

I think the idea is good.

eins-eins-null's picture
eins-eins-null
Activity Score 892

it's too abstract. they are giving you a riddle without a resolution. a very unsatisfying campaign.

cvchitale's picture
cvchitale
Activity Score 1418

the resolution is given when the words 'Brand name' appear.....very satisfying campaign

eins-eins-null's picture
eins-eins-null
Activity Score 892

not what i meant. it sounds like they got something concrete in mind and its the viewers task to find it. thats why: no resolution.

cvchitale's picture
cvchitale
Activity Score 1418

it works even further for the reason you gave of 'Viewers task to find'....makes it even more interactive...hence engaging....for me. let us agree to disagree atleast ;)

eins-eins-null's picture
eins-eins-null
Activity Score 892

deal.

cvchitale's picture
cvchitale
Activity Score 1418

it works even further for the reason you gave of 'Viewers task to find'....makes it even more interactive...hence engaging....for me. let us agree to disagree atleast ;)

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