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Right Name, 4

Agency: 
Published/Aired: 
March 2012
18575
Description: 

Print advertisment created by Lucifer Labs, India for Albert Dali, within the category: Professional Services.

Advertising Agency: Lucifer Labs, India
Copywriter: PC Muralidharan
Art Director: KN Balakrishnan

Comments (12)

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Highest Rated

salil.sharma's picture
salil.sharma
Activity Score 2428

IBM also done before
but its looking good

Designer Don't Do Different Things
They Do Things Differently

andylefty's picture
andylefty
Activity Score 4535

That's very nice looking.

Hadrons's picture
Hadrons
Activity Score 6041

I like his style, we've seen it before for billboards i think - very good idea re Branding.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Wordfruit's picture
Wordfruit
Activity Score 1023

I think these do kind-of get the idea across.

But I presume your 'naming consultancy' business is about naming businesses and products, not people?

My guess is that any of the people in your ads here could have been successful with their original names. Because successful artists I think become successful based on their talent to a large degree. That's how they stand out. Then their name becomes a 'brand' -- kind of.

I guess people's names can make a difference, but maybe less so than can product names.

Maybe that's because companies and products are not necessarily that much different to their competition. What makes them stand out is sometimes partly the perception created by advertising, and their names, etc.

If that guess is correct, the viewers of your ads might have a sense of that.

And if it's true, a product or company name is more important to its success than is a person's name to their success.

I think sometimes a comparison can help bring a new way of looking. Can make the communication stronger. In this case, if the principle remained true with people, I think this might work. But I'm not sure it does.

If you focused on product and company names in your ads, you'd have a truth. Would that get to the nuts of it better?

alausa's picture
alausa
Activity Score 1420

Word!...Wordfruit.

Milan Solanki's picture
Milan Solanki
Activity Score 994

agree Wordfruit, you made a good point

somecopywriter's picture
somecopywriter
Activity Score 1113

Awesome art direction here, nice idea for their brand. Good work.

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

I really like it. Nice art work and copy

ceronauta's picture
ceronauta
Activity Score 121

Buen copy buena gráfica.

Las ideas

kleenex's picture
kleenex
Activity Score 48157

They copy fully works for me.

mamn's picture
mamn
Activity Score 100

Loved it!

Mamn

sc8558's picture
sc8558
Activity Score 8

哥是来看版式的

salil.sharma's picture
salil.sharma
Activity Score 2428

IBM also done before
but its looking good

Designer Don't Do Different Things
They Do Things Differently

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