Albert Dali: Right Name, 4

Advertising Agency: Lucifer Labs, India
Copywriter: PC Muralidharan
Art Director: KN Balakrishnan

12 comments

andylefty's picture
andylefty
4539 pencils

That's very nice looking.

Hadrons's picture
Hadrons
5991 pencils

I like his style, we've seen it before for billboards i think - very good idea re Branding.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Wordfruit's picture
Wordfruit
1023 pencils

I think these do kind-of get the idea across.

But I presume your 'naming consultancy' business is about naming businesses and products, not people?

My guess is that any of the people in your ads here could have been successful with their original names. Because successful artists I think become successful based on their talent to a large degree. That's how they stand out. Then their name becomes a 'brand' -- kind of.

I guess people's names can make a difference, but maybe less so than can product names.

Maybe that's because companies and products are not necessarily that much different to their competition. What makes them stand out is sometimes partly the perception created by advertising, and their names, etc.

If that guess is correct, the viewers of your ads might have a sense of that.

And if it's true, a product or company name is more important to its success than is a person's name to their success.

I think sometimes a comparison can help bring a new way of looking. Can make the communication stronger. In this case, if the principle remained true with people, I think this might work. But I'm not sure it does.

If you focused on product and company names in your ads, you'd have a truth. Would that get to the nuts of it better?

alausa's picture
alausa
1426 pencils

Word!...Wordfruit.

Milan Solanki's picture
Milan Solanki
988 pencils

agree Wordfruit, you made a good point

somecopywriter's picture
somecopywriter
1107 pencils

Awesome art direction here, nice idea for their brand. Good work.

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

I really like it. Nice art work and copy

ceronauta's picture
ceronauta
121 pencils

Buen copy buena gráfica.

Las ideas

kleenex's picture
kleenex
34632 pencils

They copy fully works for me.

mamn's picture
mamn
100 pencils

Loved it!

Mamn

sc8558's picture
sc8558
8 pencils

哥是来看版式的

salil.sharma's picture
salil.sharma
2331 pencils

IBM also done before
but its looking good

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