8 comments

Shawali's picture
7686 pencils
Shawali

WTF? Was this done on Word?

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

kleenex's picture
15702 pencils
kleenex

I think the idea is good.

eins-eins-null's picture
712 pencils
eins-eins-null

it's too abstract. they are giving you a riddle without a resolution. a very unsatisfying campaign.

cvchitale's picture
959 pencils
cvchitale

the resolution is given when the words 'Brand name' appear.....very satisfying campaign

eins-eins-null's picture
712 pencils
eins-eins-null

not what i meant. it sounds like they got something concrete in mind and its the viewers task to find it. thats why: no resolution.

cvchitale's picture
959 pencils
cvchitale

it works even further for the reason you gave of 'Viewers task to find'....makes it even more interactive...hence engaging....for me. let us agree to disagree atleast ;)

eins-eins-null's picture
712 pencils
eins-eins-null

deal.

cvchitale's picture
959 pencils
cvchitale

it works even further for the reason you gave of 'Viewers task to find'....makes it even more interactive...hence engaging....for me. let us agree to disagree atleast ;)