Advertisement

Name vs Brand Name,

Agency: 
Published/Aired: 
January 2012
Description: 

Print advertisment created by Lucifer Labs, India for Albert Dali, within the category: Professional Services.

Advertising Agency: Lucifer Labs, Chennai, India
Creative: Anantha Narayan

Comments (11)

Log in or register to post comments

Highest Rated

riyelam's picture
riyelam
Activity Score 366

Name - Feather
Brand name - Eagles feather

Hope u got it :)

Hadrons's picture
Hadrons
Activity Score 6041

Copy is good, art - could be tighter.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

I don't get it, really. Go ahead, call me stupid or explain the ad - thanks.

Hadrons's picture
Hadrons
Activity Score 6041

~~~~~

I’d give you BOTH for the price of one, but I’ll just explain the ad

This is an ad for a brand name consultant.

“It’s all about the name”.

We as customers, consumers as well as ad people know how powerful a name can be.
We insist on buying brand names because all the *perceived* added benefits the brand gives us. We were raised and educated to believe in “the name”. I am sure you know that.

So in order to distinguish yourself from the herd, is by choosing the right name.

After all, a shoe is a shoe (they’re ALL made in the same factory by some sweet little Vietnamese ladies working 14 hours a day) but you know there is a world of *perceived* difference between Nike and AbuAli sportswear. :-)

Albert Dali wants you to hire him because he thinks he can take the nucleus of an idea, common to other products, and make it stand out. For this reason, your product “matures”, becomes distinguished and in demand.

These “challenged” illustrations undermine the confidence he hopes to instill in potential clients.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

riyelam's picture
riyelam
Activity Score 366

Name - Feather
Brand name - Eagles feather

Hope u got it :)

NicoCiego's picture
NicoCiego
Activity Score 1033

Same here, I don't get the idea either.

cvchitale's picture
cvchitale
Activity Score 1418

welldone hard on! ;)

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

I like it. Well done for me.

Geimima's picture
Geimima
Activity Score 824

It is way too much. i get the idea but i think it's not about brand name..
it's more about how to make a small thing to become something big or new.
why not playing with word..

life is a playground

Billoughsby's picture
Billoughsby
Activity Score 5142

Unintentionally ambiguous.

Never send a piece of clip art to do an illustrator's job.

That's it.

dlb's picture
dlb
Activity Score 42

In this case, I'd rather be the name.

kleenex's picture
kleenex
Activity Score 46771

Well I think some of the ads here for this campaign do not work at all.

This one though I guess works a bit...

Advertisement