Alamo rent-a-car: Sea

Advertising Agency: DHP Miami, USA
Creative Director / Copywriter: Damian Coscia
Art Directors / Illustrators: Andres Diez, Jasmine Estrada
Account Executive: Alexandra Emura
Published: December 2008

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19 comments

the Pun-isher's picture
the Pun-isher
228 pencils

NIce Art Direction.
But I still think Pie charts suck.

the Pun-isher's picture
the Pun-isher
228 pencils

No wait, I take it back. AS a one off this works, but it's just boring as a campaign.
Sorry, that was not nice, but come on, I would like to have seen the segments mixed up. Maybe even play with graphs or columns.
Not just cut and paste.

Guest's picture
Guest

malisima. se nota q es de coscia.

Guest's picture
Guest

Quién es Coscia, trabajás al lado de él?

Guest's picture
Guest

I think this could have used a stronger line. that tiny part of the pie chart can ruin the whole equation (=your vacation), so you better pay close attention to it.

tridipnandi's picture
tridipnandi
220 pencils

boring...

scarfinati's picture
scarfinati
830 pencils

yeah smart idea but are pie charts exciting anyone anymore?

weiyue619's picture
weiyue619
8 pencils

高手诶

Guest's picture
Guest

Te banco Coscia, sobran los envidiosos. Vos seguí tomando sol en Miami master

Guest's picture
Guest

I didn't get that part 高手诶
I like this

Guest's picture
Guest

The art direction is poor.

The reality is pie charts need a legend to let the reader know what colour represents what.

The people who made this ad know this, hence the legend acknowledging the area representing car rental expense.

However, although "I" know what the green, light blue and dark blue represent, it still needs to be identified. You can't have a pie chart with a legend ONLY calling out ONE area.

Guest's picture
Guest

Sorry, dear guest - but your comment is smartass rubbish ...

Crisp One's picture
Crisp One
2007 pencils

this is good... right on target... good job.

scarfinati's picture
scarfinati
830 pencils

“although "I" know what the green, light blue and dark blue represent, it still needs to be identified”

No it doesn’t need a legend. If you know what the colors represent (land, water, and sky) so would everyone else.

Guest's picture
Guest

Because pie charts inherently need a legend, regardless.

The creatives know this, that's why they called out only one aspect of the pie chart. But this is a flaw in art direction.

Do you even know the simple structure and purpose of a pie graph?

Here. Learn something. Note: All pie graphs call out EVERY PART OF THE PIE GRAPH.

http://en.wikipedia.org/wiki/Pie_chart

Horrible art direction.

salamandos's picture
salamandos
1947 pencils

lovely!
some lame critics in this thread.

scarfinati's picture
scarfinati
830 pencils

Its not a flaw. It emphasizes the message they require.

If they had a legend that would divide focus of the message making it slower. This is advertising not “how to make a correct pie chart class.”

You can go learn about pie charts if you want but i suggest a class in art direction/advertising instead.

theanc's picture
theanc
2778 pencils

It would work better for a investment bank or so if it was related to the boat.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

Blair Semenoff's picture
Blair Semenoff
651 pencils

Boring

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