Alam Assayrat: Nightrider

It’s none of that piston pumping ride of cars and stars. It’s more about the hours that bleed almost into morning. All I see is a four-lane highway in my rear view mirror that stretches back into nothingness. And it’s all mine. I guess it’s true; things do look better in the dark.
It's all about the ride.

Advertising Agency: JWT Kuwait
Executive Creative Director: Mazen Fayad
Art Director: Johnny Boulos
Copywriter: Laila Al-Gharabally


vote4pedro's picture
4601 pencils

the copy isn't interesting enough to work as a headline. and the art looks amateurish to me. just my two cents.

vidya.shankaran's picture
724 pencils

Totally agree!
Meandering sentences!..Boring!

flamboyant's picture
17 pencils

I really like these! Fresh copy and art direction... back to basics in a fresh way and stands out from all the computer graphics stuff we have been seeing. good work.

PS: who needs a headline with a "the doors" - like copy like that!

miette's picture
9 pencils

2 drinks?

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