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Alam Assayrat: Nightrider
It’s none of that piston pumping ride of cars and stars. It’s more about the hours that bleed almost into morning. All I see is a four-lane highway in my rear view mirror that stretches back into nothingness. And it’s all mine. I guess it’s true; things do look better in the dark.
It's all about the ride.
Advertising Agency: JWT Kuwait
Executive Creative Director: Mazen Fayad
Art Director: Johnny Boulos
Copywriter: Laila Al-Gharabally
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Comments
the copy isn't interesting enough to work as a headline. and the art looks amateurish to me. just my two cents.
Totally agree!
Meandering sentences!..Boring!
www.wordsofbabel.blogspot.com
I really like these! Fresh copy and art direction... back to basics in a fresh way and stands out from all the computer graphics stuff we have been seeing. good work.
PS: who needs a headline with a "the doors" - like copy like that!
sublimissayyyyyyyme
;)
2 drinks?