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Joyrider

Agency: 
Published/Aired: 
March 2008
Description: 

It wasn’t about sneaking it out for a quiet ride around the block. It was us proving that we were men enough to escape into our fantasies of owning control, movement and freedom and not giving a flyin’ hoot about what might follow.
It's all about the drive.

Advertising Agency: JWT Kuwait
Executive Creative Director: Mazen Fayad
Art Director: Johnny Boulos
Copywriter: Laila Al-Gharabally

Comments (5)

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Highest Rated

ahmedbahey's picture
ahmedbahey
Activity Score 59

great effort in the concept and the art direction
Well done Mazen
Ahmed Bahey\Creative Director
GREY\MENA NETWORK
ahmad.bahey@greybeirut.com

umeshmisra's picture
umeshmisra
Activity Score 42

The copywriter enjoyed writing and the reader failed while reading.

kgeiger's picture
kgeiger
Activity Score 7287

Sorry. But these just don't work for me. Better luck next time.

flamboyant's picture
flamboyant
Activity Score 17

Audio visual psychology of the driver... interesting. I drive. I relate.

toof76's picture
toof76
Activity Score 18

..and you approved the work before it came out.. well at least you check back to read comments..

ahmedbahey's picture
ahmedbahey
Activity Score 59

great effort in the concept and the art direction
Well done Mazen
Ahmed Bahey\Creative Director
GREY\MENA NETWORK
ahmad.bahey@greybeirut.com

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