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Alam Assayrat: Joyrider

Alam Assayrat: Joyrider
Your rating: None Average: 5 (11 votes)

It wasn’t about sneaking it out for a quiet ride around the block. It was us proving that we were men enough to escape into our fantasies of owning control, movement and freedom and not giving a flyin’ hoot about what might follow.
It's all about the drive.

Advertising Agency: JWT Kuwait
Executive Creative Director: Mazen Fayad
Art Director: Johnny Boulos
Copywriter: Laila Al-Gharabally

Comments

umeshmisra's picture 42 pencils
umeshmisra | Mon, 2008-03-10 23:38

The copywriter enjoyed writing and the reader failed while reading.

kgeiger's picture 5158 pencils
kgeiger | Tue, 2008-03-11 02:47

Sorry. But these just don't work for me. Better luck next time.

flamboyant's picture 17 pencils
flamboyant | Tue, 2008-03-11 05:11

Audio visual psychology of the driver... interesting. I drive. I relate.

toof76's picture 15 pencils
toof76 | Wed, 2008-03-12 09:50

..and you approved the work before it came out.. well at least you check back to read comments..

ahmedbahey's picture 59 pencils
ahmedbahey | Thu, 2008-04-10 09:14

great effort in the concept and the art direction
Well done Mazen
Ahmed Bahey\Creative Director
GREY\MENA NETWORK
ahmad.bahey@greybeirut.com

Ahmed Bahey\Creative Director
GREY\MENA NETWORK
ahmad.bahey@greybeirut.com

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