Alam Assayrat: Joyrider

It wasn’t about sneaking it out for a quiet ride around the block. It was us proving that we were men enough to escape into our fantasies of owning control, movement and freedom and not giving a flyin’ hoot about what might follow.
It's all about the drive.

Advertising Agency: JWT Kuwait
Executive Creative Director: Mazen Fayad
Art Director: Johnny Boulos
Copywriter: Laila Al-Gharabally

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5 comments

umeshmisra's picture
umeshmisra
42 pencils

The copywriter enjoyed writing and the reader failed while reading.

kgeiger's picture
kgeiger
7079 pencils

Sorry. But these just don't work for me. Better luck next time.

flamboyant's picture
flamboyant
17 pencils

Audio visual psychology of the driver... interesting. I drive. I relate.

toof76's picture
toof76
18 pencils

..and you approved the work before it came out.. well at least you check back to read comments..

ahmedbahey's picture
ahmedbahey
59 pencils

great effort in the concept and the art direction
Well done Mazen
Ahmed Bahey\Creative Director
GREY\MENA NETWORK
ahmad.bahey@greybeirut.com

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