Alam Assayrat: Joyrider
It wasn’t about sneaking it out for a quiet ride around the block. It was us proving that we were men enough to escape into our fantasies of owning control, movement and freedom and not giving a flyin’ hoot about what might follow.
It's all about the drive.
Advertising Agency: JWT Kuwait
Executive Creative Director: Mazen Fayad
Art Director: Johnny Boulos
Copywriter: Laila Al-Gharabally
5 Comments
The copywriter enjoyed writing and the reader failed while reading.
Sorry. But these just don't work for me. Better luck next time.
Audio visual psychology of the driver... interesting. I drive. I relate.
..and you approved the work before it came out.. well at least you check back to read comments..
great effort in the concept and the art direction
Well done Mazen
Ahmed Bahey\Creative Director
GREY\MENA NETWORK
ahmad.bahey@greybeirut.com
Ahmed Bahey\Creative Director
GREY\MENA NETWORK
ahmad.bahey@greybeirut.com