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Kitchen

Agency: 
Published/Aired: 
May 2008
Description: 

Was last night really worth it?
It's not the drinking - It's how we're drinking
Alcohol Advisory Council of New Zealand

Advertising Agency: Clemenger BBDO, New Zealand
Executive Creative Director: Philip Andrew (Duster)
Creative Director: Mark Harricks
Copywriters / Art Directors: Paul Young, Brigid Alkema
Retoucher: Geoff Francis

Comments (16)

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Highest Rated

Helrazor's picture
Helrazor
Activity Score 6

Initially I thought these ads were just impacting on people drinking while driving and having a severe accident and losing the ones they love and being unable to interact or touch them ever again. See, he looked dead to me.
However...after reading everyone else's comments it also makes a lot of sense that a hangover also makes you unable to interact with your loved ones!!
Very good

bknowlden's picture
bknowlden
Activity Score 3647

Wow, great retouching.

Tincho's picture
Tincho
Activity Score 1093
white widow's picture
white widow
Activity Score 137

i prefer the old campaign, the execution is just better

Malala's picture
Malala
Activity Score 295

superb!

JORDI's picture
JORDI
Activity Score 96

Excelente campaña con imágenes más duras que la anterior. Muy buena realización.

palmer's picture
palmer
Activity Score 26

haw haw

toti's picture
toti
Activity Score 35

I didnt get the message. could someone explain to me please?

ivan's picture
ivan

The glass represents that the day after drinking you will feel isolated from your family.

spacecadetglow's picture
spacecadetglow
Activity Score 247

essentially, it's a message against binge drinking. usually the day after binge drinking, you feel extremely hungover. sick, tired, get the sweats, etc. you are "dead to the world" - you can't do anything because you feel took sick from the night before. i think the glass plays this up some, but is more so just a visual for drinking from the night before.

toti's picture
toti
Activity Score 35

Thnx Ivan.

ivan's picture
ivan

My pleasure. Thanks for reading AotW. :)

Zeus's picture
Zeus
Activity Score 906

OLD!!!

Whitefang's picture
Whitefang
Activity Score 509

boring

jon_this's picture
jon_this
Activity Score 27

its nice, great insight...

drinking gets you away from your family

Damilexydollzz's picture
Damilexydollzz
Activity Score 12

comment by Komolafe Oluwadamilola of Caleb university Imota Lagos- This message talks about alcohol it deals with the after effect of alcohol.it says how bad it is when alcohol is being taken.It deals with the way alcohol destroys you after being taken and moves you away from your family.

Helrazor's picture
Helrazor
Activity Score 6

Initially I thought these ads were just impacting on people drinking while driving and having a severe accident and losing the ones they love and being unable to interact or touch them ever again. See, he looked dead to me.
However...after reading everyone else's comments it also makes a lot of sense that a hangover also makes you unable to interact with your loved ones!!
Very good

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