Alac: Kitchen

Was last night really worth it?
It's not the drinking - It's how we're drinking
Alcohol Advisory Council of New Zealand

Advertising Agency: Clemenger BBDO, New Zealand
Executive Creative Director: Philip Andrew (Duster)
Creative Director: Mark Harricks
Copywriters / Art Directors: Paul Young, Brigid Alkema
Retoucher: Geoff Francis


bknowlden's picture
3647 pencils

Wow, great retouching.

white widow's picture
white widow
137 pencils

i prefer the old campaign, the execution is just better

Malala's picture
295 pencils


JORDI's picture
96 pencils

Excelente campaña con imágenes más duras que la anterior. Muy buena realización.

palmer's picture
26 pencils

haw haw

toti's picture
35 pencils

I didnt get the message. could someone explain to me please?

ivan's picture

The glass represents that the day after drinking you will feel isolated from your family.

Ivan Raszl, admin of AotW

spacecadetglow's picture
247 pencils

essentially, it's a message against binge drinking. usually the day after binge drinking, you feel extremely hungover. sick, tired, get the sweats, etc. you are "dead to the world" - you can't do anything because you feel took sick from the night before. i think the glass plays this up some, but is more so just a visual for drinking from the night before.

toti's picture
35 pencils

Thnx Ivan.

ivan's picture

My pleasure. Thanks for reading AotW. :)

Ivan Raszl, admin of AotW

Zeus's picture
912 pencils


Whitefang's picture
509 pencils


jon_this's picture
27 pencils

its nice, great insight...

drinking gets you away from your family

Damilexydollzz's picture
12 pencils

comment by Komolafe Oluwadamilola of Caleb university Imota Lagos- This message talks about alcohol it deals with the after effect of says how bad it is when alcohol is being taken.It deals with the way alcohol destroys you after being taken and moves you away from your family.

Helrazor's picture
6 pencils

Initially I thought these ads were just impacting on people drinking while driving and having a severe accident and losing the ones they love and being unable to interact or touch them ever again. See, he looked dead to me.
However...after reading everyone else's comments it also makes a lot of sense that a hangover also makes you unable to interact with your loved ones!!
Very good

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