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Alac: Kitchen

Alac: Kitchen
Your rating: None Average: 5.8 (5 votes)

Was last night really worth it?
It's not the drinking - It's how we're drinking
Alcohol Advisory Council of New Zealand

Advertising Agency: Clemenger BBDO, New Zealand
Executive Creative Director: Philip Andrew (Duster)
Creative Director: Mark Harricks
Copywriters / Art Directors: Paul Young, Brigid Alkema
Retoucher: Geoff Francis

Comments

bknowlden's picture 3229 pencils

Wow, great retouching.

Tincho's picture 1105 pencils
white widow's picture 126 pencils

i prefer the old campaign, the execution is just better

Malala's picture 261 pencils

superb!

JORDI's picture 96 pencils

Excelente campaña con imágenes más duras que la anterior. Muy buena realización.

****************
better quicktime...

palmer's picture 26 pencils

haw haw

learn by heart

toti's picture 35 pencils

I didnt get the message. could someone explain to me please?

ivan's picture

The glass represents that the day after drinking you will feel isolated from your family.

spacecadetglow's picture 229 pencils

essentially, it's a message against binge drinking. usually the day after binge drinking, you feel extremely hungover. sick, tired, get the sweats, etc. you are "dead to the world" - you can't do anything because you feel took sick from the night before. i think the glass plays this up some, but is more so just a visual for drinking from the night before.

toti's picture 35 pencils

Thnx Ivan.

ivan's picture

My pleasure. Thanks for reading AotW. :)

Zeus's picture 734 pencils

OLD!!!

Whitefang's picture 474 pencils

boring

jon_this's picture 27 pencils

its nice, great insight...

drinking gets you away from your family

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