Alac: Kitchen
Was last night really worth it?
It's not the drinking - It's how we're drinking
Alcohol Advisory Council of New Zealand
Advertising Agency: Clemenger BBDO, New Zealand
Executive Creative Director: Philip Andrew (Duster)
Creative Director: Mark Harricks
Copywriters / Art Directors: Paul Young, Brigid Alkema
Retoucher: Geoff Francis
16 comments
Wow, great retouching.
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brandon
www.brandonknowlden.com
Yes, nice, but they should try something new. This is just an extension of the old campaign:
http://adsoftheworld.com/media/print/alac_beach
http://adsoftheworld.com/media/print/alac_kitchen
http://adsoftheworld.com/media/print/alac_work
http://adsoftheworld.com/media/print/alac_rugby
i prefer the old campaign, the execution is just better
superb!
Excelente campaña con imágenes más duras que la anterior. Muy buena realización.
haw haw
I didnt get the message. could someone explain to me please?
The glass represents that the day after drinking you will feel isolated from your family.
Ivan Raszl, admin of AotW
essentially, it's a message against binge drinking. usually the day after binge drinking, you feel extremely hungover. sick, tired, get the sweats, etc. you are "dead to the world" - you can't do anything because you feel took sick from the night before. i think the glass plays this up some, but is more so just a visual for drinking from the night before.
Thnx Ivan.
My pleasure. Thanks for reading AotW. :)
Ivan Raszl, admin of AotW
OLD!!!
boring
its nice, great insight...
drinking gets you away from your family
comment by Komolafe Oluwadamilola of Caleb university Imota Lagos- This message talks about alcohol it deals with the after effect of alcohol.it says how bad it is when alcohol is being taken.It deals with the way alcohol destroys you after being taken and moves you away from your family.
Initially I thought these ads were just impacting on people drinking while driving and having a severe accident and losing the ones they love and being unable to interact or touch them ever again. See, he looked dead to me.
However...after reading everyone else's comments it also makes a lot of sense that a hangover also makes you unable to interact with your loved ones!!
Very good