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Check out the Cannes Lions 2008 Grand Prix Press Winning Campaign by DDB, SA.
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Alac: Kitchen
Was last night really worth it?
It's not the drinking - It's how we're drinking
Alcohol Advisory Council of New Zealand
Advertising Agency: Clemenger BBDO, New Zealand
Executive Creative Director: Philip Andrew (Duster)
Creative Director: Mark Harricks
Copywriters / Art Directors: Paul Young, Brigid Alkema
Retoucher: Geoff Francis
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Comments
Wow, great retouching.
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brandon
www.brandonknowlden.com
Yes, nice, but they should try something new. This is just an extension of the old campaign:
http://adsoftheworld.com/media/print/alac_beach
http://adsoftheworld.com/media/print/alac_kitchen
http://adsoftheworld.com/media/print/alac_work
http://adsoftheworld.com/media/print/alac_rugby
i prefer the old campaign, the execution is just better
superb!
Excelente campaña con imágenes más duras que la anterior. Muy buena realización.
haw haw
I didnt get the message. could someone explain to me please?
The glass represents that the day after drinking you will feel isolated from your family.
essentially, it's a message against binge drinking. usually the day after binge drinking, you feel extremely hungover. sick, tired, get the sweats, etc. you are "dead to the world" - you can't do anything because you feel took sick from the night before. i think the glass plays this up some, but is more so just a visual for drinking from the night before.
Thnx Ivan.
My pleasure. Thanks for reading AotW. :)
OLD!!!
boring
its nice, great insight...
drinking gets you away from your family