Alac: Kitchen
Was last night really worth it?
It's not the drinking - It's how we're drinking
Alcohol Advisory Council of New Zealand
Advertising Agency: Clemenger BBDO, New Zealand
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11 Comments
Very good!!!!
excellent!
Great campaign, hope it saves some people some hangovers!
yeah, because hangovers are the worst thing associated with excessive drinking
• http://mikelightman.com/blog •
I wonder if one day, we'll be able to come up with ads that actually get people to stop doing bad things altogether, forever. Like excessive drinking, smoking, speeding, drug abuse, poaching animals, cutting down the rainforest, polluting the ocean, wars, child abuse, spousal abuse, elderly abuse, animal abuse, toe nail chewing...
Won't that be a great day.
"I could stop chewing my toe nails right now, you know. I just don't WANT to! That's not addiction, that's... just for pleasure!"
LOL! I didn't think anyone would read all the way through. Thanks for your honesty! ;)
Great job!
yea... smae here... great
* it's not how good you are. it's how good you want it to be *
these are nice!
Hey Ivan, any credits for this campaign?