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Check out the Cannes Lions 2008 Grand Prix Press Winning Campaign by DDB, SA.

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Alac: Bedroom

Was last night really worth it?
It's not the drinking - It's how we're drinking
Alcohol Advisory Council of New Zealand

Advertising Agency: Clemenger BBDO, New Zealand
Executive Creative Director: Philip Andrew (Duster)
Creative Director: Mark Harricks
Copywriters / Art Directors: Paul Young, Brigid Alkema
Retoucher: Geoff Francis