Alac: Beach
Was last night really worth it?
It's not the drinking - It's how we're drinking
Alcohol Advisory Council of New Zealand
Advertising Agency: Clemenger BBDO, New Zealand
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5 Comments
Thats quite a good insight into how a big night can ruin what would have been a better tomorrow.
I can sympathise. Therefore I like it.
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It's only an ad.
www.aaasmith.blogspot.com
somewhat interesting visually, but as an idea it's kinda boring. everyone knows that a hangover can make for a tough day, but what does this ad do to expand upon that thought? this is not news and therefore not much of a campaign.
I'm going to disagree with tjb... yeah, everybody does know what a hangover can do for the day after....but everyone relates it to headaches and fatigue... This takes it a step further and explains what the headache and fatigue will do. The concept is great in my opinion.
because design students are full of it
good concept.. but the scenario could have been more tempting..
Not very convincing to me...
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