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21 comments

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Best headline of the group. The photography is nice too.

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The art direction is fresh and beautiful. But I don't get the copy? Is it some sort of idiom?

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google.com

wikipedia.com

You should try these some time. They do wonderful things on the web these days.

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You should try this sometimes. _|_

It does wonderful things to your rear.

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Art direction is a Xerox of the Kerry Gold print campaign in CA and Archive not long ago, both of which are on Stephean Grimes desk!

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Wow, calling someone out by name says more about you than them. Way to go.

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Wow, I didn't know Kerry Gold invented boxes.

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I think he has boxes copyrighted. You can no longer use boxes. Ever. They'll sue you and put you in prison for life.

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Well, gee, Kerry Gold should look into the whole De stijl art movement. I think they stole his boxes.

http://en.wikipedia.org/wiki/De_Stijl

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Wooo people! Move on. These ads are solid. I am familiar with Kerry Gold. We all have CA. I also am familiar with Core. And that other shop that did the Hummer stuff out of Dallas years back. This is a look. The grid is different from Gold too. Just looked at it. CA ad annual 48.

I guess every ad that is full page photo and a logo on the bottom right is stolen as well... Petty, petty, jealous ad people. This is why I do not come to this site.

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Obviously some touchy creatives who worked on this campaign posting here. If you can't take input (be it constructive or just flat out negative) then don't post your work. Seriously. Now, my comments...for trade pubs these ads probably look better than anything else on those pages, and that should be considered when critiquing effectiveness. The client is probably happy, and that should be a key factor. That doesn't mean, however, that these are creative gems worthy of placement in any award book or show. They're not. And this site is (traditionally) a place for people to flash their creative "best," regardless of client, challenges or restrictions. All in all, they're ok. If they're in your book I hope they're in the middle sandwiched by something a little more inspired or interesting.

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Actually, I'm not from the agency. I have no idea who this agency is. I'm in London, so I'm pretty sure they're not from here. Anyway, sounds like you're being touchy. A bit ironic.

Comments on here trashing work are many times just plain wrong. Just standing up for solid work.

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Duly noted - I certainly am not trashing, nor was I being touchy (not sure how that applies, but you're entitled to your comment). What I was saying is that I think people need to understand what COULD happen when you post (even if it's not your work). It could be ONE SHOW brilliant and someone will either be petty or jealous or downright inappropriate. It's unfortunate, and now we're just perpetuating the problem by going on about it, so I'm gonna stop.

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This is best line. Nice write.

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Solid campaign. Never seen anything like this for ports.

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Kerry Gold just called and wants their art direction back.

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Don't be such a sore sport, Daryl.

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Kerry Gold just called and wants their art direction back.

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With the right media placement, it wouldn't surprise me if this campaign is really effective.

There's nothing WOW about these ads but they're not talking to GQ readers in Manhattan, they're talking to Managers who want cargo moved without any dramas.

The ads make the point nicely enough. If you want to jerk yourself off about Art Direction, critique something else - not a B2B ad for a port.

Ahoy from New Zealand!

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Nice campaign. Ignore the rubbish here from the peanut gallery. What they'll never realize is Futura isn't a concept.

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Yes, good, solid campaign in what could have been a deathly dull category.

The art direction is better than the headlines even if it is a bit derivative (the audience won't know or care, it makes a trade ad look on-the-ball). But the headlines aren't bad at all and this one is the best of them. If all three were this good the campaign might be a winner.

I doubt it will trouble the judges these days, but 10 years ago it would have been in One Show. That is not a criticism btw, just an acknowledgment that standards have shifted.

Ahoy from a New Zealander abroad!

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