Al Safi Danone Danette Chocolate: Chocolate bar

The irresistible taste of chocolate.

Advertising Agency: Promoseven Riyadh Saudi Arabia
Executive Creative Director / Art Director: Ahmad Beck
Photographer: Steve Kozman
Client Servicing: Claude Abboud

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42 comments

abhihema's picture
abhihema
14 pencils

Hi Ahmad, nice idea

misterpanda's picture
misterpanda
282 pencils

nice and simple

alvinpck's picture
alvinpck
1467 pencils

From the thumbnail, I thought this visual is saying something about ice tray.

jorj's picture
jorj
638 pencils

u mean an ice ad.

yousef.k's picture
yousef.k
91 pencils

it doesn't say much man?!?!
you could have used aluminum sheet below the actual product.

satrianee's picture
satrianee
3748 pencils

good point... anything that makes the "chocolate" visual stronger.

and the boat's picture
and the boat
25 pencils

..bLurB...

mrckais's picture
mrckais
415 pencils

jejeje, nice

mrckais

sandhya rao's picture
sandhya rao
217 pencils

I don't find something in this ad appreciable...no strong idea...good execution etc etc...i did'nt like it

Jay121's picture
Jay121
58 pencils

yup, same over her!

greystonemiller's picture
greystonemiller
7 pencils

I just love it... i d rather use "the real taste of chocolate"

Hibon's picture
Hibon
3731 pencils

Clever & simple.

Simple ideas are the best !

sold's picture
sold
3219 pencils

good!!!

WillyLatasa's picture
WillyLatasa
616 pencils

80's ad.. Wanna see something more now!

"Bright ideas bring better results"

Gualcor's picture
Gualcor
972 pencils

chocolate... mmm

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

theRock's picture
theRock
30 pencils

great

art.vs.commerce's picture
art.vs.commerce
566 pencils

nice ad, just feels visually a bit flat.

sirvan's picture
sirvan
29870 pencils

Nothing much here.

+++

"I love some things, and don't love some other things."

brandingworthspreading's picture
brandingworthsp...
648 pencils

Nice execution. Straight to the point.

Javier Ramírez's picture
Javier Ramírez
1245 pencils

Yo tenía una idea parecida :(

Chief Creative Director Nexus BBDO

morse's picture
morse
15495 pencils

It's cute, but not very original.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Rabee Raad's picture
Rabee Raad
3 pencils

good job

restless_r's picture
restless_r
277 pencils

nothing irresistible!,, and the visual is too flat !

alexander_bickov's picture
alexander_bickov
3279 pencils

Done

restless_r's picture
restless_r
277 pencils

alexander, do you have the link? i mean for the original one?

tirthomitro's picture
tirthomitro
2722 pencils

kewl stuff maaan!

they showed me a picture & i laughed
dignity has never been photographed

zizou77's picture
zizou77
26 pencils

The only Creative who would turn something so ordinary into an outstanding idea....Great Job...

Aba Hu's picture
Aba Hu
4 pencils

i like the idea but i find the execution isn't well done

silvi's picture
silvi
4172 pencils

perfect.

paumarques's picture
paumarques
1314 pencils

he vist coses semblants però és senzill i efectiu. ben fet!!

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Madeinmelmac's picture
Madeinmelmac
116 pencils

not even close to a student idea...simple and bad!

GX's picture
GX
146 pencils

Interesting, but ...done

bukaccio's picture
bukaccio
75 pencils

Convincing ad. Nice job Ahmad and Steve.

theanc's picture
theanc
2778 pencils

Old style still working great.

advocate's picture
advocate
268 pencils

its a cheap chocolate...nice

dreamer_'s picture
dreamer_
161 pencils

Buena idea.

tamer samy's picture
tamer samy
683 pencils

very creative..

TAMER SAMY
www.leapstudios.net

Guest's picture
Guest

very ordinary no idea behind it.
complements to the art director however

Guest's picture
Guest

where is the creativity?
just a nice visual

Guest's picture
Guest

so what? any brand can claim the same. Where is the big idea??

Guest's picture
Guest

very boring, not creative. I saw the same idea before. I assume you are a clever ideas copier man

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