Al Nahda Resort & Spa: Cycle
An awesome experience for two. For just 145 rials.
Advertising Agency: FP7 Oman
Creative Director: Noufal Ali
Copywriter: Arun
Art director: Noufal Ali
Graphic Designer: Sanoop Ramachandran
Additional Credits: Ajay Menon, Manish Rodrigues , Pradeep
Published: October 2009


22 comments
Bad idea badly photoshoped.
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http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!
Are you really Juan Cabral?
Idea is nice, but photoshop could be better guys. Maybe desaturate the colour of the reserved sign?
Poor.
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Does "for two" make it a threesome? Sex somehow doesn't sell here at any level...
Reserved comment.
"Si eres buen copy, presiona alt + F4"
Very bad. Nothing fits. Bicycling in a field with high heel..??
Her ass is reserved for whom?
Since when do ellipses have 5 periods? "Five Star...Naturally"
I never seen before an Oman piece. It´s not that bad.
Beautiful campaign, simple concept. Apt for the market
she doesn't look like she's enjoying the ride at all... and what's the meaning of a reserved sign on the back anyway? is the back seat of that bicycle a public place for everyone to hop-on and hop-off ?
not to mention about the high heels and over ps'd face...
nothing solid about this ad...
Simple idea based on a nice consumer insight. I like it.
Nia
What kind of expression is that? very flat, and not selling.. The idea is too blurry too..
Do you really sell this in Oman??
withalltherespects
Noufal, do read the comments before you post a piece next time.
And do try to figure out what went wrong.You could learn more than a lesson or two.
1. Why that lousy ..... after 5 star?
2. What's the connection between the headline and the visual?
An awesome experience for two. For just 145 rials.
EXCUSE ME, ARE YOU HINTING SOMETHING??
3. What does her expression tell you?
4. Why is she wearing high heels?
5. Why is she riding a bicycle?
6. Why is she riding on grass and not on anywhere else?
7, What did you desperately want to convey through the visual treatment?
8. Why is the bicycle carrier reserved. Who is it for?
ARE WE SUPPOSED TO READ IT AS "BACKSIDE RESERVED"??
9. Why are you doing this to yourself?
I wouldn't be worried as much even if you did crystal meth
10. What gives you the cheek to post/make your cronies post that its okay, nice etc.
And especially comments like "this in Oman", "that in Oman".
This is adsoftheworld.com and not adsofoman.com
If you think "Oman" is your deterrent, get your ass back home.
Cheers
Kaushik
Very Cheap!
very Bad!
I would do her anytime. That's the only thing i care about this ad.
Think it for a while.
Then, in anytime, it will come to your mind as an idea.
If I get the Creative Directors CV ever I will never appoint him. He has no clue about the region's advertising. How can one show leggy models and cleavages in Oman. He will be slashed one day. This is subliminal advertising. Whereby soft core elements are infused in the visual treatments. These visuals are very similar to adult movie posters from Tinto Bras movies. The agency should be banned or the creative. How is Oman allowing these advertising standards? Makes me think. Respect man. I think Ali u are a muslim and u should know what the hell your are doing. One day you will face humiliation if you guys continue like this. Would you like to show your women in this form to the world? Very disappointing ads.
NOUFAL YOU HAVE A TALENT USE IT WELL! OR LEAVE ADVERTISING DO NOT ABUSE IT IN OMAN.
If I get the Creative Directors CV ever I will never appoint him. He has no clue about the region's advertising. How can one show leggy models and cleavages in Oman. He will be slashed one day. This is subliminal advertising. Whereby soft core elements are infused in the visual treatments. These visuals are very similar to adult movie posters from Tinto Bras movies. The agency should be banned or the creative. How is Oman allowing these advertising standards? Makes me think. Respect man. I think Ali u are a muslim and u should know what the hell your are doing. One day you will face humiliation if you guys continue like this. Would you like to show your women in this form to the world? Very disappointing ads.
NOUFAL YOU HAVE TALENT I SEE BUT WRONGLY USING IT BY USING SUBLIMINAL MESSAGES.
i dont think such images are going to be approved in oman,
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