Al Nafoorah Restaurant: Crab

Seafood. Now in fashion for Friday lunch.

Ad created to promote a seafood lunch at an upmarket Lebanese restaurant catering to a highly fashion conscious clientele.

Advertising Agency: Ogilvy One Worldwide, Dubai, United Arab Emirates
Creative Director: Paddy Maclachlan
Art Director: Satyen Adhikari
Copywriter: Paddy Maclachlan
Illustrator: Jomy Varghese
Photographer: Nader Bilgrami
Stylist: Saher Khalil,
Account Manager: Johnathan Tozer
Published: April 2007

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restless_r's picture
277 pencils

I like the concept here, but the visual is not delivering the message rightfully (not on style as it should be) specially with this horrible hair cut !!! , Again bad art direction

Get-a-Fix's picture
351 pencils

damn right! da 1st thing i noticed was da strange haircut!

A. J. SMITH's picture
2838 pencils

Thats not bad. A little light but it works fine.

The model is pretty too.

It's only an ad.

rembrandt's picture
44 pencils

What the hell are you guys on about? This sucks major ass.
How long are we going to do the same bad ideas over and over.
At least come up with some old good ones!
Get a new job.

A. J. SMITH's picture
2838 pencils

It isn't the best, but its not that bad, just a bit boring.

It won't win awards, but half the exciting ones that do won't sell their product.

restless_r's picture
277 pencils

hahahahaha rembrandt, take it easy man its just an ad :)

Rog's picture
6094 pencils

take a leaf restless, its just our industry.

>>>> That's not an ad. THIS is an ad.

A. J. SMITH's picture
2838 pencils

Yeah, its our industry, but if everyone ran around blowing their lid all day at work where'd we be?

It's still only an ad.

bhirusen's picture
26 pencils

I think its an overused concept - but works for the target, also I'm sure they are not aiming for Cannes.

addyhoch10's picture
2592 pencils

the beast in her neck looks scary. so does the art direction.
doesn't convince me that this is a stylish resto.

justpassingby's picture
1368 pencils

this is utter crab!

justpassingby's picture
1368 pencils

a blind man walks past a fishmongers and says, "morning girls"

Beatboxer's picture
1519 pencils

Fishmonger replies: 'See ya...'

kalpesh78's picture
2580 pencils

don't like it..keep the ideas simple.

ideas....30 minutes nahi toh free.

Tapper's picture
490 pencils

This is great if it came out in 1980, or 1890 even. its a load of crap man. Get a grip. It makes no sense.

Strip. Strip. Strip.

Marucuturu's picture
120 pencils

I don't think is that creative, but they could have improved it by using just parts of the food, not the whole thing. The same goes to the fish ad too. Make the crab look like something fancy, that's the though task.


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