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Al Mar'a: Yoga

Al Mar'a: Yoga
Your rating: None Average: 3 (23 votes)

Talk. To someone else. Don't encourage domestic violence.

Advertising Agency: FP7, Oman
Creative Director: Noufal Ali
Copywriters: Sree Rekha, Noufal Ali
Art director: Noufal Ali
Graphic Designer: Sanoop Ramachandran

14 Comments

LeeHarvey's picture 3087 pencils

The girl looks like one of those real dolls, creepy.

morse's picture 8826 pencils
5

I like the idea of the headgear but there is a disconnect between the activities and the facial expressions and the message. I'm confused.

What hath God wrought

Guest's picture

looks more like a sports campaign for some girls team, who live their sports by the day and through the night...

himanshu prabhakar's picture 474 pencils

encourage domestic violence person don't war on head area only!! not good

Himanshu Prabhakar

surecreator's picture 31 pencils

confusing idea. I THINK we can talk abt here is that meditation wont help to stop the domestic violence. talk to someone.

Guest's picture

good concept

Marlus Lau's picture 1764 pencils

Confused!

Guest's picture

This is actually an ad asking Fadi Yaish to join FP7 Oman.

CuriousPencil's picture 4273 pencils
1

Al'Mara is an Omani woman's magazine http://www.oeronline.com/php/aboutus/almara.htm, published in English. So this travesty can't blame translation: WHY the fuck is it suggesting that women encourage domestic violence by suffering it? HOW can FP7 fail to see it has doomed this campaign with the most inappropriate tagline possible? I'm sick of people giving words a bad reputation - this could have been a quarter-way decent campaign if you'd taken more than 10 seconds with the copy. All this serves to do is make domestic abuse victims feel even more responsible for their plight than they do already. Fucking disgraceful.

LeeHarvey's picture 3087 pencils

Geez you are so friggin' right CP. Comment of the month! It's you that deserves ten stars. And a stiff drink to unwind.

Guest's picture

Domestic violence often emanates from senseless talking, from both sides. Most of the time the talk that women do, only aggravate the situation, be it defensive or mere pleading for mercy. You are right when you said the victim might feel responsible which they already do. They are responsible for their own welfare too, than live (?) dangerously in self-blame. Unless they wake up and take charge, there is no point in talking to their persecutor, which obviously hasn’t helped the situation so far. May be, begin with the first step – of talking to someone else about the misery.

Adbird's picture 2 pencils

Domestic violence often emanates from senseless talking, from both sides. Most of the time the talk that women do, aggravate the situation, be it defensive or mere pleading for mercy. You are right when you said the victim might feel responsible which they already do. They are responsible for their own welfare too, than choose to live dangerously in self-blame. Unless they wake up and take charge, there is no point in talking to their persecutor. May be, begin with the first step – talking to someone else about the misery. F%#@in bad that men don't get it, most of the time. Thanks *CP.

Chelsey Homan's picture 90 pencils

no. enough said.

http://twitter.com/#!/Chelsey_Homan

Pirate's picture 6 pencils

Why only head gear... why not the entire padding of American football????

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