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Fall

Agency: 
Published/Aired: 
September 2012
Description: 

Spot the hunter.
Al Flaherty’s Outdoor Store.
Everything you need to be invisible.

Advertising Agency: Cheil, Toronto, Canada
Creative Director: Joe Mussico
Art Director: Donald Vann
Copywriter: Jason Partridge

Comments (4)

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Highest Rated

emiliete's picture
emiliete
Activity Score 646

Is the hunter supposed to be in the picture?

certaintly's picture
certaintly
Activity Score 3994

now, im not a hunter and dont know much about hunting, so ill ask: dont hunters need to be visible so that other hunters dont see him?

ivan's picture
ivan

Yeah, they do. They have two different clothes for two scenarios. One is camouflage to hide, another is bright colors to be seen.

mmackinven's picture
mmackinven
Activity Score 1608

Bright colours to be seen by humans, as animals such as deer won't see bright orange camo :)

emiliete's picture
emiliete
Activity Score 646

Is the hunter supposed to be in the picture?

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